Brian Neyugn grew up in a house dominated by female energy. Having a father who passed away at an early age, Brian credits his mother for teaching him about respect and accountability. But despite having such a positive environment, it was a masculine presence that he felt was lacking, a sort of male mentorship. Growing up, Brian idolized larger than life bodybuilders like Gregg Plitt and Arnold Shwarzenegger which ultimately led him to step foot inside the gym. This is where the self described one-time hardcore gamer shifted all his energy and focus into weight training and was immediately hooked.
When asked why fitness is so important to him, Brian notes…
People will often remark on the work he puts in the gym and that can be confidence boosting, but can also result in a negative ego boost. So he focuses on the task at hand, the next rep if you will, to centre himself.
Anyone who goes to a gym with any regularity will tell you there are days where it is a mental grind. Where your muscles ache and the motivation isn’t quite there because you just aren’t seeing the results you want. Maybe you’ve gained weight when you’re trying to lose some or perhaps the opposite happens. “I’ve had experience going 1-2 months of not feeling myself. That’s where discipline comes in. It’s okay to have those downfalls or dips in your training. Even if you don’t feel great, show up to the gym. Do it whether you feel like it or not”. It was clear from the conversation that avoiding negative energy is a necessity. Brian credited surrounding himself by people who are working towards something as a motivation in and of itself.
Brian’s routine consists on average 4 days a week in the gym and 3 days a week he works on calisthenics. He ascribes to a high protein diet with consistent cardio; at least 3 times a week but suggested cardio be part of an activity you enjoy whether it be sports or some sort of class. This will ensure sustainability. When asked what he recommends for your fitness regiment, it was to “do legs twice a week and hit your glutes”.
At one point, Brian was a personal trainer at local gyms working with specific clientele. It was not long until he realized that his brand appeal was his physique which he’s worked so hard to craft and maintain. So he took his fitness coaching online through personalized developed programs for his clients.
Social media has been a driving force behind his business. With gyms being closed for most of the last year and a half, people became desperate for ways to keep themselves active. As Tik Tok continued its meteoric rise, so too did the appeal of Brian’s videos with one video hitting nearly 2.5M views. It also helps that Brian has experience as a videographer allowing him to produce high quality content. He credits most of his clients have come through his various social media platforms.
In terms of fitness advice he finds himself giving his clients most, it’s all about “building good habits. Create an environment that breeds success. Surround yourself with people who have the same goals.”