Canadian luxury outerwear brand Nobis has just announced a new partnership with Ultimate Fighting Championship (UFC) champion, Cyril Gane. The fighter and the brand both share values of excellence. A “success is the goal” state of mind is what the collaboration is driven by. Cyril Gane and Nobis will continue to carry these common values through Nobis’ creation and development philosophy.
Cyril Gane will proudly wear the Nobis collection during his upcoming travels and public performances. Along with the UFC Interim Heavyweight Champion title belt, he will also carry the brand’s messages and values around the world with him.
“Our shared backgrounds, both founded on a predisposition for honour and respect, provide the perfect foundation to anchor our shared passion for technical excellence. This is one of the many reasons why Nobis is thrilled to be joining forces with Ciryl Gane,” says Robin Yates, Nobis Co-Founder and Vice President. “The alignment of our personal and professional values that we authentically share complements our respective brands, and we couldn’t be happier to begin this new collaborative adventure.”
In 2007, Nobis (Latin for “us”) was launched. Nobis believes trends may come and go but style, function and quality will remain timeless. Unpredictable seasonal conditions inspired these collections. Under InnoVision Holdings Corporation, Nobis continues to test new boundaries in the fashion outerwear and accessories markets at a rapid rate. In 2010, the Markham Board of Trade selected Nobis as one of three finalists of Global Business Excellence Award. Nobis is currently available in over 35 countries.
About UFC Champ Ciryl Gane
Nicknamed ‘Bon Gamin’ (the good kid), Ciryl Gane is a French MMA practitioner. He has been fighting in the UFC since August 2019. He was also a muay Thai practitioner from 2014 – 2018 with a record of 13-0. On August 7, 2021, he won the UFC interim heavyweight belt in Houston, Texas. He beat out his opponent Derrick Lewis by TKO in the third round. He is the first Frenchman to earn this distinction.
The Nobis x Ciryl Gane collaboration pieces will be available for purchase online at Nobis.com. You can also purchase at both the Paris and Toronto flagship stores.
This creative collaboration project featuring the UFC Champ and the luxury outerwear brand will be completed in 2022.