A star-studded audience experienced Pharrell’s Louis Vuitton Spring-Summer 2024 show. Taking place in Paris at Fashion Week the show was filled with plenty of wow moments. From the theatrics to the celebrities like Jay-Z and Beyonce, the show had it all. What’s more, the collection was a reflection of Pharrell’s creative vision while still paying homage to Virgil Abloh.
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Pharrell’s offering as the new men’s Creative Director drew inspiration from the sun and all it represents as a source of energy, growth, healing, and radiance. The eclectic show took place at Pont Neuf, the oldest bridge in Paris. According to Louis Vuitton, the bridge represented a metaphorical connection between the French Capital and Virginia, where Willams is from.
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The Audience
Equally important, the show was laden with superstars like Beyonce, JayZ, Rihanna, Asap Rocky, Zendaya, and Lebron James to name a few. The stars were decked out in special pieces created by the juggernaut brand.
Pharrell credits his influence to a previous creative director in the legendary Marc Jacobs. It was Jacobs who did Pharell‘s first design with the brand which ignited the continued relationship with LMVH through CEO Pietro Beccari. The collection featured styling that embodied American Varsity jackets but with a Parisian flare. It included an eclectic merging of sporty wardrobe in tracksuits and knitwear re-imagined with pearl embroideries or Monograms.
The Collection
Lastly, the show was a lavish feast of colors, textures, and pairings not yet seen from the iconic brand. Williams’s direction could be felt and seen. Many pieces had the brand logo or famous print but with more edge. From oversized dinner jackets to vibrant leather colours, everything was on display. The accessories were a standout as well.
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Featuring everything from calfskin bags and wild hats to nubuck bowling shoes to boots and super zoom sunglasses. The entire presentation was a feast for the eyes in a gorgeous setting. One thing is for sure this collection has created an insane buzz and will be talked about. The beautiful night was closed out by the man himself Pharell Williams.
