Father’s Day gift guide: 10 tech gifts for dads who always have the latest gadget
There are dads who appreciate a good pair of socks. Then there are dads who spend their evenings researching AI tools, comparing processor speeds, and explaining why their smart home…
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BOSS elevates World Cup match-day style with global collection
As football culture continues to collide with fashion, BOSS is stepping firmly into the conversation—this time with a collection designed to redefine what fans wear when the stakes are highest.…
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Gents Approved: Google Fitbit Air – the quiet wearable reshaping everyday wellness
Wearables have spent years trying to do more—bigger screens, more notifications, more noise. Just ask every marathon runner, hybrid athlete or the everyday fitness enthusiast. Call it…use fatigue. The Google…
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Michelob ULTRA brings fans closer to the World Cup with “superior access” across Canada
As excitement builds for the FIFA World Cup 2026, Michelob ULTRA is making sure Canadian fans don’t just watch the tournament—they experience it. As the official beer sponsor, the brand…
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From trackside to living room: The ultimate F1 fan gear guide for Canadian Grand Prix weekend
With the Canadian Grand Prix fast approaching, Formula 1 season is officially in full swing—and whether you’re trackside in Montreal or parked on your couch with espresso in hand, the…
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Star power: Canada sets the stage for FIFA World Cup 2026 opening ceremony
Canada is ready for its moment on the global stage. As the FIFA World Cup 2026 kicks off, Toronto will host a star-studded opening ceremony on June 12, setting the…
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Adidas turns backyard football into global mythology with star-studded World Cup film
Ahead of the FIFA World Cup 2026, adidas is tapping into something deeper than competition—nostalgia, freedom, and the kind of football that starts long before stadium lights. Enter Backyard Legends,…
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The Mandalorian and Grogu take over IMAX with global fan events
The galaxy far, far away just got a little closer. Ahead of its highly anticipated release, The Mandalorian and Grogu is already generating serious momentum, thanks to a series of…
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Why BOSS at the Australian Open is more than a partnership—it’s a full-court cultural takeover
When BOSS steps onto centre court at the Australian Open in 2027, it won’t just be another luxury logo courtside. It will mark a deliberate shift in how fashion, sport,…
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PARTYNEXTDOOR joins Reebok’s “Born Classic. Worn for Life.” campaign — and it just makes sense
There’s something fitting about PARTYNEXTDOOR stepping into Reebok’s latest global campaign. Not because it’s unexpected—but because it feels inevitable. The Toronto-born artist has built a career on consistency, influence, and…
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