The Las Vegas Strip sparkled even brighter during Race Weekend 2024, as the highly anticipated “Vroom Room” late-night series returned to the iconic Allē Lounge on 66. Spanning November 22 and 23, this premier nightlife event elevated the post-race experience to unmatched heights, with a lineup of world-class DJs, live performances, and an ultra-exclusive vibe that drew in a who’s-who of VIP guests. The brainchild of experiential leaders Corso Marketing Group (CMG) and automotive lifestyle agency Race Service, Vroom Room seamlessly blended the glamour of Sin City with the adrenaline of Formula 1. Add the panoramic views from the 66th floor of Resorts World’s Conrad Tower, and it’s clear why this event continues to define the luxury race-weekend after-party.
A weekend of music and surprise
Kicking off last weekend on November 22, the festivities were ignited by headlining sets from Kaz James and Ahmed Spins, who turned up the energy and kept the crowd moving until the early hours. However, it was Saturday night’s lineup that truly stole the show. WhoMadeWho delivered an electrifying live performance, setting the stage for Carlita’s mesmerizing beats. Just when the crowd thought it couldn’t get any better, Diplo made a surprise appearance, sending the energy into overdrive. Opening acts Crykit and Spyda T.E.K. set the tone for the nights, ensuring the vibe was at a fever pitch before the headliners took over. Each set created a seamless flow of beats, blending high-energy performances with a sophisticated atmosphere.
VIP vibes and celebrity sightings
The Vroom Room’s allure went beyond music. Its ultra-exclusive nature made it the place to see and be seen. Among the notable attendees were Luka Sabbat, Emily in Paris star Kevin Dias, and Brandon Skenlar of It Ends With Us. Social media icons like Avani, Rickey Thompson, and David Dobrik were also spotted mingling in the crowd, along with Selling Sunset stars Romain and Mary Bonnet. Even Johnny Manziel and Josie Canseco made appearances, solidifying the event as a must-attend for celebrities and tastemakers alike.
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Adding to the star power were industry heavyweights such as Resorts World’s Chief Marketing Officer Ronn Nicolli and CMG’s visionary founder, David Corso, who has become synonymous with creating groundbreaking experiential events.
A venue as iconic as the event
The Allē Lounge on 66, perched atop Resorts World’s Conrad Tower, provided a luxurious backdrop that complemented the weekend’s high-octane energy. With 360-degree views stretching from the Strip to the mountains, guests enjoyed breathtaking sights of Las Vegas while sipping on curated cocktails and savoring the exclusive vibe. The experience was capped by an epic fireworks display over the Strip, celebrating the conclusion of the final F1 race.
Resorts World Las Vegas, a $4.3 billion destination, has quickly become a crown jewel of the Strip since its opening in 2021. Known for its state-of-the-art facilities and unparalleled luxury, the resort was the perfect partner for an event as exclusive and dynamic as Vroom Room. Its nightlife offerings, including the renowned Zouk Nightclub, continue to redefine entertainment in Las Vegas.
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What made Vroom Room 2024 anything special?
Beyond the performances and the venue, Vroom Room’s success lies in the collaborative vision of its creators. CMG, known for its ability to craft innovative experiences for global brands like Adidas, Red Bull, and Patron, brought its expertise in experiential marketing to the forefront. Race Service, a collective redefining automotive culture, added its signature touch of blending storytelling and motorsport. Together, they created an event that stood out even during one of the busiest weekends in Las Vegas. The 2024 edition also marked a partnership with Dorsia, a tech-driven hospitality platform revolutionizing access to premier dining and nightlife experiences. This collaboration ensured that every detail of the Vroom Room experience was flawlessly executed, from ticketing to the exclusive guest list.
Cocktails, energy, and partnerships
No premier event is complete without a touch of indulgence, and Vroom Room delivered on all fronts. The series featured specialty cocktails crafted with PATRÓN El Alto and PATRÓN XO Cafe, alongside Heineken Silver and Red Bull Energy Drink to keep the energy flowing. These elements added a sophisticated edge to the festivities, ensuring that every sip matched the exclusivity of the night.
Sponsors like PATRÓN and Heineken brought their A-game, seamlessly aligning with the event’s luxury-meets-edge vibe. Their presence underscored the high-profile nature of the Vroom Room series and added to its prestige.
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A global movement in the making
While Vroom Room’s Las Vegas edition has become a Race Weekend staple, its creators have global ambitions. Plans are already in motion to bring the concept to other F1 race destinations, including Miami, Monaco, Montreal, and Mexico City. By expanding to these iconic locations, CMG and Race Service aim to create a global nightlife brand that blends the thrill of motorsport with unparalleled luxury experiences. As CMG’s founder David Corso explained, “At CMG, we partner with F1’s top brands on track to produce major cultural happenings that expand to the most exclusive parties and events off-track. We are thrilled to introduce our new global race weekend after-hours concept.”
A legacy of elevated experiences
The Vroom Room is the latest in a series of groundbreaking events produced by CMG, which continues to push boundaries in the experiential marketing space. With a legacy of working alongside top brands and hosting A-list events, CMG has cemented itself as a leader in creating unforgettable moments that blend culture, luxury, and innovation. As Resorts World’s Ronn Nicolli remarked, “David Corso is a visionary and a good friend of mine, so it’s been amazing to collaborate on this.”
The future of Vroom Room
With its mix of elite performances, high-profile partnerships, and global ambitions, Vroom Room has redefined what a post-race experience can be. As the series looks to expand internationally, it’s clear that this concept is poised to become a staple of Formula 1 culture, delivering unmatched energy and exclusivity to every city it touches. For those lucky enough to attend the 2024 edition, Vroom Room was more than just a party—it was an experience. From the music and cocktails to the views and VIP guest list, every detail came together to create a weekend that will be remembered as one of the highlights of Race Weekend in Las Vegas. As CMG and Race Service look to the future, one thing is certain: Vroom Room is just getting started. Keep an eye on their next moves—you won’t want to miss what’s coming next.
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All photos courtesy of VROOM ROOM/The Influence.
