In a move that’s turning heads across the sports and fashion worlds, adidas has officially entered the high-speed world of Formula 1 through a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team. This collaboration unites two global brands, bringing cutting-edge performance gear and sleek, stylish fanwear to the fastest growing sport on the planet.
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Fusing performance with style
Adidas is no stranger to outfitting top-tier athletes. Now, the brand is setting its sights on the pinnacle of motorsport. Teaming up with the record-breaking Mercedes-AMG PETRONAS F1 Team, Adidas is crafting a range of apparel, footwear, and accessories tailored not just for the drivers, mechanics, and engineers who thrive on precision, but also for the fans who live for the thrill of the race.
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The collection is more than just a uniform. Designed to meet the unique demands of every role on the team, it embodies a blend of innovation and style. With plans to unveil the first wave of designs in February 2025, the collection will also feature exclusive limited-edition drops throughout the year, bringing a fresh look to the world of motorsport fashion.
A cultural revolution on and off the track
The collaboration reflects a shared passion for speed, innovation, and excellence. As Bjørn Gulden, CEO of adidas, notes, “Interest in motorsport and Formula 1 in particular has been growing rapidly. It’s influencing sport and street culture in a big way.” Gulden promises that the Three Stripes will bring a “fresh perspective” to the sport, aiming to expand its reach to a new generation of fans.
Mercedes-AMG PETRONAS F1 Team’s CEO and Team Principal, Toto Wolff, echoes this sentiment: “Adidas is an iconic brand that matches our dedication to performance and style. Together, we aim to redefine what team and fanwear mean in our sport.”
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Where to find the collection
Fans eager to sport the new adidas x Mercedes-AMG PETRONAS F1 look can start gearing up as the 2025 season kicks off. The collection will be available for purchase on adidas.com/motorsports, mercedesamgf1.com, and through select retail partners worldwide. Get ready: the race for style is officially on.
