In the ever-evolving digital landscape, where attention spans are fleeting and content is abundant, standing out requires more than quality production. It demands storytelling. Master the art of storytelling and you have the keys to keeping our shortening attention spans hooked. Anthony Smith, the creative force behind the Diary of a CEO podcast trailers, has mastered this art, crafting trailers that have not only engaged audiences but also set a new standard in podcast promotion.
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From film sets to podcasting: smith’s unconventional journey
Smith’s journey into podcast storytelling was far from conventional. “I wasn’t really into podcasts before,” he confessed. A self-proclaimed film geek, Smith’s roots lay in crafting narratives for film and television, having worked with industry giants like Disney and Marvel. Transitioning to podcasts, he brought with him techniques honed on film sets and TV productions.
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In discussion with Diary of a CEO producer Jack Sylvester, Smith saw an untapped potential: “How can we bring what’s been used in so many industries before—this emotionally driven trailer—and bring that into a two-and-a-half-hour conversation?”
The power of narrative in podcast trailers
Smith applied the principles of narrative storytelling, traditionally reserved for cinema, to podcast trailers. This approach, he explained, wasn’t just about showcasing clips but weaving an emotional arc. “Humans love storytelling,” he reflected. “For thousands of years, we’ve gathered around fires, sharing stories. That innate pull to follow a character’s journey is universal.”
His trailers broke conventions. Instead of a rapid montage of moments, they told compelling stories, leaving viewers intrigued and eager for more. The impact was undeniable. The podcast, which had around 300,000 subscribers when Smith joined, now boasts nearly 10 million. “It’s been an incredible journey,” Smith said. “What started as a challenge to promote one show has grown into an industry standard.”
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Overcoming creative and personal challenges
Yet, the path to success wasn’t without hurdles. From the outset, Smith faced the relentless pace of producing two high-quality trailers weekly. “The biggest challenge is that there’s no respite,” he admitted. “The standard of quality we hold ourselves to increases with every trailer.” Each project brought the pressure to innovate, a discipline Smith embraced with a mindset of constant improvement: “1% better every day.”
Beyond the creative demands, Smith encountered personal challenges with ownership. In the film industry, his work often went uncredited. “You pour so much passion into your work, and no one knows it’s yours,” he shared. At Diary of a CEO, however, host Steven Bartlett made recognition a priority. “Steve tags me in posts, celebrates the work, and that’s incredible. But it also means there’s nowhere to hide if something goes wrong.” Accountability is key.
This sense of ownership brings with it rewards of course. Smith often receives messages from aspiring editors and creators inspired by his work. “It’s a constant reminder that a huge part of my job is to offer value to others,” he said. Given our Gents Talk podcast series has drawn inspiration from Anthony’s work, we can confirm the value exchange.
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Addressing modern masculinity through storytelling
For Smith, storytelling is not just a professional endeavor—it’s deeply personal. Reflecting on modern masculinity and loneliness, a recurring theme in many Diary of a CEP podcast episodes, Smith revealed his own struggles with identity and expectations. “There’s this intense pressure,” he admitted, “to step up, to be more of this ‘guy.’” Despite having a supportive partner and fulfilling career, Smith acknowledged the internal conflict many men face. “We’re told it’s okay to cry, but when we do, it still doesn’t feel right.”
His openness resonates with audiences, reinforcing the importance of having these conversations. “The Diary of a CEO has done a beautiful thing by creating a space where uncomfortable topics can be explored,” he said. For listeners, these long-form discussions offer solace and a sense of connection. “It’s like being spoken to and being heard.”
Expanding the vision with flight studio
As Flight Studio, the creative agency behind Diary of a CEO, expands to other podcasts, Smith’s vision continues to inspire. He champions the importance of collaboration, mentorship, and embracing change. “Never expect to walk a linear path,” he advised. “The path will change, and that’s exciting. You just have to take it one step at a time.”
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Smith also shared the joy of growth within the studio. “When I started, there were about nine of us. Now there are around 50,” he said. From giving hugs to every team member each morning to fostering a culture of creativity, Smith embodies the spirit of innovation and collaboration.
Lessons in passion and perseverance
Smith’s journey, filled with unexpected turns, stands as a testament to the power of passion, perseverance, and purpose. By blending storytelling with marketing, he’s not only elevated podcast promotion but also reminded us of the human need for connection. “Ultimately,” he concluded, “it’s about creating narratives that take people on an emotional journey. That’s what keeps me moving forward.”
