David Beckham is once again proving his status as a style icon, starring in the latest BOSS One underwear campaign. The global football legend and fashion entrepreneur fronts the campaign film and imagery, embodying the brand’s signature blend of confidence, sophistication, and effortless cool. Showcasing BOSS’s premium line of essentials, Beckham brings his timeless appeal to the forefront, emphasizing the brand’s commitment to modern tailoring and everyday luxury.
“I once said that my body wear modeling days had come to an end. but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,”
DAVID BECKHAM
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The campaign, captured in a sleek black-and-white aesthetic, highlights Beckham in a range of BOSS One underwear pieces—minimalist yet refined, designed for maximum comfort and an impeccable fit. The visuals reinforce the brand’s signature codes: sharp, contemporary, and built for those who embody the BOSS mindset. Beckham, who has previously worked with luxury and athletic brands alike, is the perfect ambassador for the campaign, reflecting the fusion of sport, style, and sophistication.
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Literally, dripping wet…
Here is one of the campaign films by Mert & Marcus.
A star-studded launch celebration held tonight in London
The BOSS One underwear campaign was unveiled in grand style at an exclusive launch event in London, hosted by Vic Hope. The evening was all about celebrating confidence, boldness, and raw attitude, aligning perfectly with the brand’s new bodywear collection starring none other than David Beckham.
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Guests, including high-profile celebrities and fashion insiders, arrived dressed in sleek, stylish tailoring, embodying the brand’s effortlessly cool aesthetic. Conversations throughout the evening centred on confidence, self-expression, and personal style, with attendees sharing insights on what makes them feel their best—from well-tailored suits and high heels to quality sleep and good energy.
The highlight of the night was the exclusive world premiere of the BOSS One campaign film, featuring Beckham in striking black-and-white visuals that exuded strength and sophistication. The event atmosphere was described as “elegant, sexy, and electric,” setting the tone for an unforgettable celebration of BOSS’s latest evolution.
And as luck (or strategy) would have it, this launch follows closely on the heels of Lacoste’s own underwear campaign starring Taylor Zakhar Perez. A coincidence? We’ll let you decide.
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SHOP: Boss One 3-Pack of Stretch Cotton Boxer Briefs with Logo
Available in both black and white, S-XXL.
