Johnnie Walker is ushering in Lunar New Year with a fresh shot of artistry, unveiling a new limited-edition Blue Label design created in partnership with Hong Kong–born, London-based haute couturier Robert Wun. It’s a meeting of disciplines—whisky and high fashion—rooted in shared craftsmanship and a desire to push creative boundaries.
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Emblem of drive, optimism and forward momentum
For Wun, whose sculptural silhouettes and avant-garde approach have earned him spots on the Vogue Business 100, the Business of Fashion 500, and Tatler Asia’s influential lists, the collaboration is as much about emotion as technique. He describes creativity as an act of commitment, saying that true beauty emerges when heart and skill meet. Working with a storied name like Johnnie Walker, he explains, gave him the chance to explore how far he could take the symbolism of the Horse—an emblem of drive, optimism, and forward momentum.
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The Year of the Horse became the foundation for Wun’s design language, blending the animal’s dynamic energy with the layered depth of Blue Label. The result is a bottle that speaks to movement, strength, and the courage to keep advancing—qualities that resonate deeply with men who appreciate both heritage and bold expression. The design aims to appeal not only to loyal Blue Label collectors but also to a younger generation drawn to modern interpretations of luxury.
Year of the Horse
Mariana Assis, Global Head of Johnnie Walker Luxury Innovation, says Wun embodies the same principles that have carried the brand through more than two centuries: respect for tradition paired with a willingness to reimagine it. She notes that his creative vision captures both the essence of the Horse and the enduring spirit behind Blue Label’s craft.
Alongside the bottle release, the partnership will roll out exclusive behind-the-scenes content that explores Wun’s creative process and the narrative that shaped his Lunar New Year concept.
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The limited-edition design will be available globally ahead of Lunar New Year, reaching markets such as the U.S., Greater China, Southeast Asia, Canada, Australia, Europe, and the U.K. Inside remains the same rare Blue Label—an ultra-select blend pulled from the brand’s most exceptional reserves, with only a fraction of casks ever qualifying. Its notes of spice, vanilla, honey, caramel, hazelnut, dark chocolate, and a lingering smoke make it a luxurious choice for celebrating renewal and new beginnings.
The special edition arrives globally in October 2025 and will land in Canadian liquor stores in November.
