World of Hyatt is officially entering the fast lane. The global hotel brand has announced that World of Hyatt will become the official hospitality partner of the Audi Revolut F1 Team, marking a major crossover between luxury travel and elite motorsport. The partnership aligns two global brands built on precision, performance, and experience, with the goal of bringing Formula 1 closer to fans in a way that goes far beyond the racetrack.
For Hyatt, the collaboration is less about logos and more about access. As Formula 1 continues to expand its cultural influence worldwide, the hotel group is positioning itself as the gateway to the sport’s most coveted moments.
See also: Inside the most electrifying Vegas weekend: the Formula 1 Las Vegas Grand Prix 2025
ADVERTISEMENT |
A new way to experience race weekends
Through the partnership, World of Hyatt members will gain access to exclusive Formula 1 experiences tied to major Grand Prix destinations. These offerings are designed to blend motorsport with luxury travel, giving members opportunities that typically sit behind velvet ropes.
Expect behind-the-scenes paddock tours, driver meet-and-greets, private hospitality lounges, and curated weekend itineraries built around race events. Members will also be able to earn and redeem points for bespoke travel experiences linked to key races, merging high-performance sport with elevated lifestyle travel.
“World of Hyatt and the Audi Revolut F1 Team coming together allows us to take the excitement of the motorsport beyond the circuit and into unforgettable travel experiences for our members,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “With an unmatched global portfolio of hotels and resorts in many of the world’s most iconic Grand Prix destinations, we’re uniquely positioned to connect guests and members to the energy, creativity, and culture that surround races. We’re excited to bring this to life through curated experiences and special offerings that reflect the quality and innovation both brands are known for.”
ADVERTISEMENT |
Hospitality as a competitive advantage
From the Formula 1 side, hospitality is not a secondary consideration. With a global calendar that spans continents, how teams host partners, fans, and internal staff plays a critical role in performance and brand building. Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, highlighted why World of Hyatt is a natural fit.
“Hospitality plays a central role in Formula 1. With a truly global calendar, it is essential not only for how we welcome partners, guests and fans, but also for how we support our own team as it travels continuously throughout the season,” said Battiston. “World of Hyatt’s entry into Formula 1 comes at a natural moment in our own journey as a new team, and this brings together two brands with a shared focus on quality, experience and long-term thinking.”
Beyond the circuit
The partnership arrives as Hyatt continues its rapid global expansion, particularly in markets that align with Formula 1’s most iconic race destinations. Hyatt properties around the world will reflect the elegance and dynamism of Formula 1 through curated events, limited-edition offerings, and immersive programming inspired by race weekends.
ADVERTISEMENT |
As culture, sport, and design converge, this collaboration signals a shift in how fans engage with Formula 1. For World of Hyatt members, race weekends are no longer just about the cars. They are becoming fully realized travel experiences designed to be felt long after the checkered flag falls.
