Mark your calendars as PATRÓN is set to launch its exclusive NFT on January 25 at 10am EST. The NFT launch is in partnership with BlockBar.com and unlocks a bottle of the limited-edition PATRÓN Chairman’s Reserve. The NFT is priced at 1.5 ETH and can be purchased either in Ethereum (ETH) or via credit card.
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Anyone who purchases an NFT will be given ownership rights to the physical bottle of Chairman’s Reserve. Made of 100% Extra Añejo, the Chairman’s Reserve spells luxury. It is automatically considered as a rare acquisition considering only 150 individually numbered bottles of this tequila will be made available on BlockBar.com.
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We’re thrilled to be working with BlockBar…and for PATRÓN Tequila’s first-ever foray into the NFT market with the launch of PATRÓN Chairman’s Reserve.
Kathy Parker, President and Global Chief Marketing Officer for PATRÓN
Unique
Fully aged in a combination of Sauternes (80%) barrels and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda PATRÓN. This edition blends notes of honey, butter and caramel followed by citrus touches of orange and tangerine. Adding to the specialty of this bottle is the handmade crystal decanter, each hand-numbered by the PATRÓN familia. To further the elegance, each bottle is packaged in a dome-shaped box with front-opening double doors with panels that allow light to illuminate the liquid inside.
We’re excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with PATRÓN.
Dov Falic, co-founder and CEO of BlockBar
About PATRÓN
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honoured distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About BlockBar.com
Founded in October 2021, BlockBar is the world’s first NFT DTC marketplace. BlockBar connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique products. Having been in the spirits industry for many years co-founders Dov and Sam Falic noticed the issues consumers and brands were facing in the world of wine and spirits, so launched BlockBar to provide transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with the brands and no longer have to worry about authenticity or storage. The physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors, and temperature control. Buyers can pay for products via credit card or Ethereum. Consumers have the option to either burn the NFT to redeem the physical product or resell the product through the BlockBar.com marketplace.
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