Male beauty products, available everywhere near you, as long as the packaging is black. This must be because black and midnight blue scream ‘I am a man’! Skincare products for men have fallen under the same colour scheme for some archaic reason. As we redefine things that are “masculine,” we also need to stray away from assigning genders to inanimate objects. It’s time we level up our skincare game and Ryan Dubs, the founder of Dew of the Gods, is here to help.
See also: 3 Skin-Care Reminders For Men
Dew of the Gods’ Product Line
Dew of the Gods has a dynamic line of vibrant products, including their best-selling Fog Cashew Milk Cleanser, Filla Pwrnap Retinol Mask, Fijifuji Collagen Vitamin Mask, and Frozé Body Scrub. Ryan prides himself in being able to offer ‘The Essentials Set,’ a bundle that allows customers to discover eight unique and incredible products. Each targeting different skin needs while pampering and nurturing across a complete regimen.
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About Ryan Dubs
As mentioned above, Dew Of The Gods is the brainchild of Ryan Dubs. Ryan is a Toronto-born TikTok star and CEO of the luxury & celebrity digital branding agency, Ultrabrand. Ryan developed all of the online brandings for Kylie Cosmetics. When he became Kylie’s second-in-command when her brand launched in 2015, he evolved into “the man behind the Kylie Cosmetics brand.”
Equally crucial to Ryan was to develop a brand that is a celebration of inclusion. Dew is an LGBTQ+-owned brand, as well as a brand that was founded during the height of modern-day social movements. “I wanted to create a brand that would resonate with everyone. That starts with formulas made for all skin types, and with our high-scoring, verified ingredients, we’re making luxurious blends that just work for everyone.”
Dew’s ad campaigns, marketing materials, and branding have been crafted to represent everyone. With the priority on working with LGBTQ+ models, a key focus has been their representation-through-advertising. “Once we got the ingredients down, as a member of the LGBTQ+ community, I felt a responsibility to build a brand on the foundation of inclusivity.”
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Ryan’s success and brand philosophy have always aligned: celebrate individuality and be yourself. He expanded on this philosophy by developing products that would incorporate the ritual of self-care and self-love. It’s time we take care of ourselves.
What Is Dew Of The Gods
Dew of the Gods is a skincare brand with a wide range of 20+ luxe blends that showcases the best ingredients with purposeful formulations fit for all skin types. Ryan has developed his brand with a solid focus on using only clean and ethically-sourced ingredients. Along with an array of visually appealing products, the brand is entirely cruelty-free. They have committed to cutting out the use of any unnecessary fillers, preservatives, and chemicals. All Dew’s packaging is made with recycled components and materials.
