Around this time of the year, we have become accustomed to watching hockey for the love of the sport instead of cheering for our hometown Canadian team. It’s been almost three decades since a Canadian team has won the Stanley Cup. The playoffs are a tough, gruelling road, and as all seven Canadian teams prepare for a new season, Hyundai is giving us something to look forward to with the recent announcement of a multi-year Canadian partnership with the NHL.
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Official Partner
Hyundai Auto Canada, Genesis Motors Canada, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) have announced a multi-year partnership, naming Hyundai the Official Automotive Partner of the NHL and NHLPA in Canada. This will include the Genesis brand being the NHL and NHLPA’s Official Luxury Automotive Partner in Canada. With their eyes set to drive hockey forward, the evolution of Hyundai Canada will be showcased throughout the 2022-23 season. There will be a special focus on the NHL Heritage Classic™ and Stanley Cup® Playoffs.
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A First for Genesis
“At Hyundai, we’re always aiming to connect with our customers in meaningful ways. This partnership with Canada’s premier sports league provides us with an exceptional opportunity to engage with not only our customer base but Canadians from coast-to-coast who share Hyundai’s love for hockey,” said Don Romano, president and CEO of Hyundai Canada.
This is a big move for Hyundai. Genesis is now the first-ever official luxury automotive brand partner of the NHL and the NHLPA. Genesis positions itself as a big believer in always moving forward. To do so, you must have a sincere connection with your audience, and nothing connects Canadians like the game of hockey. As young athletes, some of the best experiences were the long road trips. The partnership will provide the opportunity to promote social responsibility initiatives through community engagement and joint projects.
About Hyundai Auto Canada Corp.
Hyundai Canada is a subsidiary of Hyundai Motor Company of Korea. This division was established in 1983 and headquartered in Markham, Ontario. Hyundai positions itself as the first automotive company to offer a second-generation zero-emissions Fuel Cell Electric Vehicle to Canadian customers: the NEXO.
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About Genesis Motors Canada
Genesis is the luxury vehicle manufacturing division of the Hyundai Motor Group. Genesis is a global automotive brand that positions itself as delivering the highest performance, design, and innovation standards. The brand has also just released its first electric vehicle – the GV60 crossover utility vehicle (CUV).
Feature image Hyundai
