Formula 1 Racing is an international sport touching every corner of the globe. 2023 will be no different in that regard. But where there will be a change is in the title partnership of Alfa Romeo’s F1 team. One of the world’s leading entertainment and lifestyle brands Stake has taken a stake in Alfa Romeo.
The multi-year partnership will increase Stake’s footprint amongst a broader demographic. Stake will offer fans a series of unique experiences. This includes a calendar of worldwide experiences and events alongside the F1 calendar.
Among its many ventures, Stake will add Alfa Romeo F1 Team Stake to a long list of partners. This includes Canadian superstar Drake, Everton Football Club, UFC, legendary Argentine footballer Sergio Aguero and more.
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“We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both,” says Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative. “Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Bijan Tehrani, Co-Founder of Stake, added, “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success”. He continues, “Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation.”
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The financial details of the partnership were not shared.
