The Swatch Art Journey culminated in a spectacular finale with the highly anticipated launch of the Swatch x Jean-Michel Basquiat collaboration. Celebrating the iconic artist’s roots, Swatch hosted an unforgettable event in Basquiat’s birthplace, New York City, featuring a special performance by Grandmaster Flash.
Alain Villard, CEO of Swatch, and Carlo Giordanetti, CEO of Swatch Art Peace Hotel, were among the esteemed guests. Together, they paid homage to Basquiat’s extraordinary legacy and his contributions as a Neo-Expressionist painter and graffiti artist.
Jean-Michel Basquiat
Renowned as one of the most influential artists of the 20th century, Basquiat’s artistic vision and profound social commentary continue to captivate audiences worldwide. The Swatch x Jean-Michel Basquiat Set features three watches that embody the artist’s distinctive style. Each piece is crafted with intricate details that reflect Basquiat’s artistic ethos. This exclusive set is a limited production run and is presented in a one-of-a-kind packaging.
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Experience the full range of the Swatch x JEAN-MICHEL BASQUIAT collaboration by accessing the complete lookbook here: Swatch x JEAN-MICHEL BASQUIAT
See also: 4 Luxury watches for the modern man
About Swatch:
Swatch is a Swiss watchmaker known for its innovative designs and high-quality timepieces. The brand first came onto the scene back in 1983 and has been active since. With a commitment to blending art and technology, Swatch has continuously pushed the boundaries of watchmaking.
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About Jean-Michel Basquiat:
JEAN-MICHEL BASQUIAT was a visionary American artist who revolutionized the art world. He did so with his unique fusion of graffiti, street art, and Neo-Expressionism. His work continues to inspire and provoke meaningful conversations about society, culture, and identity.
