It’s race weekend and the stars are out in full force. The engines are warmed up, the cars are fast and fans are having the weekend of a lifetime. Ahead of the Grand Prix weekend in Montreal, Mercedes-AMG invited the seven-time world champion Lewis Hamilton for a panel discussion alongside Canadian racecar drivers Marc Lafleur and Demi Chalkias.
See also: The ultimate guide to F1 Grand Prix weekend in Montreal
Maverick Mentality
Merecedes-AMG put together the “Mavericks of Motorsport” discussion to pull the curtain back and offer insight into what fuels drivers to think the way they do. “Mercedes-AMG is built upon a passion and obsession to innovate, driver performance, and challenge the status quo” says Nikhil Ondhia, Chief Marketing & Digital Officer, Mercedes-Benz Canada. “We’re proud to highlight mavericks who are breaking boundaries, challenging perceptions, and using their influence to create a more inclusive culture within motorsport and beyond.”
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Among the panelists included Demi Chalkias, a two-time GT3/GT4 Sprint Championship winner, Marc Lafleur, the 2022 CASC Pirelli Sprint GT3 Champion and Rookie of the Yea and moderated by sports broadcaster Kayla Grey. Also making an appearance was none other than top racecar driver Lewis Hamilton.
Hamilton is among the greatest drivers in history. He is a seven-time world champion and holds numerous records. Hamilton’s list of accolades includes most wins, pole positions and podium finishes in Formula One’s history. The driver is known as much off the track for he is on with a series of entrepreneurial ventures. He’s a fashion designer and musician and combines this with social activism. He was named Time Magazine’s 100 most influential people in 2020.
Accelerate 25
Mercedes-AMG Petronas F1 team was the recent recipient of the Princess Grace Positive Impact Award for its Accelerate 25 program. Mercedes-AMG pledged to recruit 25% of new team members from under-represented groups in each year from 2021-2025. Since inception, the results have been staggering. There’s been a 50% increase in female representation and 3x the number of staff from under-represented groups.
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