BOSS is making a bold statement this season. With its Fall/Winter 2025 campaign, the brand doubles down on its “Be Your Own BOSS” ethos, unveiling a new chapter: “Be the Next.” At the heart of the campaign are two breakout talents ready to define what’s next in global culture. Aaron Pierre, the classically trained British actor set to suit up as DC Studios’ newest superhero, brings intensity and poise. Alongside him, Ishaan Khatter, the Indian actor and dancer who turned heads in Cannes favourite Homebound, radiates fearless ambition. Together, they embody the future: bold, driven, and unapologetically authentic.
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BOSS powerhouse lineup
They join a powerhouse lineup of familiar BOSS faces. S.COUPS, leader of K-pop sensation SEVENTEEN, returns with star power; Taylor Fritz, tennis’s fastest-rising talent, brings athletic edge; and Amelia Gray, fashion’s newest It-girl, continues her meteoric rise. Each talent represents ambition in motion — breaking boundaries in film, music, sport, and style.
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The campaign film captures their journeys in striking symbolism: five individuals walking through a tunnel toward a bright light, representing growth, goals, and self-discovery. Once emerged, the camera lingers on intimate portraits, highlighting their individuality against the textured richness of the BOSS Fall/Winter 2025 collection.
This season, the collection leans into warmth and depth. Think sage greens, marled greys, and decadent chocolate tones — a palette that feels both grounded and elevated. Layers are refined yet effortless, making the collection a go-to for cold-weather ambition.
The campaign also shines a spotlight on BOSS Watches, Jewelry, and Eyewear. S.COUPS, Fritz, and Gray model the season’s sleekest frames, while Gray teams up with Dutch model Parker Van Noord to showcase the standout accessories.
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To amplify the message, BOSS is rolling out a 360-degree global push. Expect to see Pierre, Khatter, and the full cast on billboards, digital screens, and high-traffic cityscapes around the world.
With its mix of fresh energy and established icons, BOSS Fall/Winter 2025 isn’t just a campaign. It’s a celebration of ambition, individuality, and the relentless pursuit of greatness. The collection is available now at BOSS stores worldwide, online at boss.com, and through select retail partners.
