In a newly minted collaboration, Aston Martin Aramco has announced ELEMIS as its first Official Skincare Partner, marking a new era where luxury skincare meets the high-performance world of Formula 1. This multi-year partnership brings together two British brands who’ve announced commitment to innovation, excellence, and sustainability.
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Breaking barriers
For ELEMIS, this partnership is about more than just skincare—it’s about breaking barriers in a traditionally male-dominated sport. With Formula 1’s fanbase evolving—41% of fans now women, according to Nielson—the collaboration aligns with Aston Martin Aramco’s Make a Mark initiative, which promotes diversity and inclusion in motorsport.
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“As we kickstart this multi-year partnership uniting our two iconic brands, both rich in British heritage, we set out with the same mission: to expand the limits of performance and innovation on a global stage,” said ELEMIS Co-Founder & CEO Séan Harrington. “This value-driven partnership is the first of its kind and a pioneering effort in Formula 1.”
Sustainability
Beyond inclusivity, the collaboration highlights a shared commitment to sustainability. ELEMIS, a certified B Corp, is the first brand of its kind to partner with the team, bringing its eco-conscious ethos to the global F1 stage. From sustainable sourcing to environmentally responsible practices, ELEMIS aligns seamlessly with Aston Martin Aramco’s efforts to drive sustainability in motorsport.
To celebrate the partnership, ELEMIS will launch exclusive, limited-edition product collections and offer trackside wellness experiences at the Aston Martin Aramco Paddock Club Suite. In a first-of-its-kind activation, the luxury brand will also unveil a spa experience aboard the Aston Martin Aramco yacht at the Monaco Grand Prix.
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“It’s an exciting day,” said Jessica Hawkins, Aston Martin Aramco Driver Ambassador. “Formula 1 represents the pinnacle of performance, which resonates with ELEMIS’ commitment to cutting-edge skincare. Promoting inclusivity in motorsport is incredibly important, and this partnership is a step forward in making Formula 1 a space where everyone feels welcome.”
As Aston Martin Aramco heads into the 2025 season, this partnership signals a shift in Formula 1—one where luxury skincare in Formula 1 is not just about self-care, but about redefining performance, innovation, and inclusivity on a global scale.
