Tims x Biebs: Introducing Biebs Brew

Nothing is more Canadian than Tim Hortons. When we think of Canadian superstars, London-born, Stratford-raised megastar Justin Bieber is as Canadian as it gets. The last time the two partnered up, Canadians went crazy over Timbiebs. On June 6, the wildly successful Tims x Biebs collaboration is coming back! This time, Justin and Tims have developed ‘Biebs Brew,’ a twist on what the iconic brand is best known for: brewing Canada’s favourite coffee.

Introducing Biebs Brew! The much-anticipated next collab between Justin Bieber and Tim Hortons is a co-created French Vanilla-flavoured Cold Brew coffee (CNW Group/Tim Hortons)

Biebs Ideas

During product brainstorms, Bieber shared that he prefers his coffee on ice with hints of delicious vanilla flavouring. So it made sense that the team developed a creamy French Vanilla flavour alongside their cold brew. Biebs Brew is now the perfect blend of the beloved Tims flavours. This new flavour of Tim Hortons Cold Brew is made with 100 percent ethically sourced premium Arabica beans. It is also cold steeped slowly for 16 hours to enhance the bold and smooth flavour.

Biebs Brew AND Timbiebs?

The initial Tims x Justin Bieber collab focused on Bieber putting his own spin on Canada’s favourite treats at Tim Hortons: the bite-sized Timbits donuts. Not only will Biebs Brew be available starting June 6, but all three insanely addictive Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours – will also return to Tims restaurants in Canada and the United States.

“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

A few Tims restaurants will be bringing back Timbiebs merchandise, but they’re only going to be in limited quantities. Last November, the merchandise sold out fairly quickly, so grab a Timbiebs beanie, fanny pack, and tote bag! Luckily, for Canadians only, Tims restaurants will have a co-branded limited-edition Biebs Brew tumbler available for guests to purchase.

Feature image credit Tim Hortons