Rolex partners with renowned conservation photographers as part of their Perpetual Planet initiative
In the wild corners of Canada, where nature’s stories unfold in every rustle of leaves and splash of water, two photo legends (who earlier this year partnered with Rolex as part of their Perpetual Platform initiative), Cristina Mittermeier and Paul Nicklen, are capturing more than just pretty pictures. Armed with cameras and a mission, they’re the dynamic duo behind SeaLegacy, using the power of visuals to shake things up. Their lenses are witnesses to the untamed dance of polar bears on the icy stage of the Arctic and the kaleidoscopic tapestry of life beneath the ocean’s surface. These aren’t just photos; they’re windows into worlds most of us can only imagine. Through SeaLegacy, Mittermeier and Nicklen aren’t just telling stories; they’re inviting us on a visual journey, urging us to feel the pulse of the planet.
SeaLegacy’s ocean odyssey
SeaLegacy isn’t your average conservation group—it’s a storytelling powerhouse. Founded by Mittermeier and Nicklen, these two adventurers-turned-photographers are on a mission to make waves for the oceans. From freezing Arctic scenes to vibrant coral reefs, their cameras aren’t just tools; they’re storytellers demanding attention.
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Rolex’s Perpetual Planet Pledge
Now, let’s talk about Rolex, the watch folks with a heart for our planet. In 2019, they kicked off the Perpetual Planet Initiative, a promise to do right by Mother Earth. It’s not just about telling time; it’s about making time count for something more significant.
Rolex didn’t stop at just talking the talk; they joined forces with SeaLegacy. It’s like peanut butter and jelly—perfect together. This partnership isn’t just about looking good on paper; it’s about putting their shared love for the environment into action.
“I realized I could build on my formal training as a biologist to become a voice for the ocean and its peoples.”
Cristina Mittermeier, Rolex Partner and Conservation Photographer
The click that makes a change
As Rolex Conservation Photographers, Mittermeier and Nicklen aren’t just clicking for likes; they’re snapping for a cause. Their cameras are like superhero capes, turning them into environmental warriors. Together with Rolex, they’ve tackled projects from the Arctic’s chilly drama to highlighting the challenges our oceans face.
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A dive into the future
This isn’t your usual corporate spiel. It’s a partnership that goes beyond glossy ads. Rolex, SeaLegacy, and the Perpetual Planet Initiative are like the Three Musketeers of conservation—each playing a crucial role in a timeless adventure.
“I have been so affected by these people, places, species, and ecosystems that I simply cannot look away.”
Paul Nicklen, Rolex Partner and Conservation Photographer
In a world where time flies, Rolex isn’t just keeping track of seconds; they’re counting down to a future where conservation isn’t a chore; it’s a lifestyle. Mittermeier and Nicklen? They’re not just photographers; they’re change-makers, one click at a time.
So, next time you hear the tick-tock of your Rolex, remember—it’s not just measuring time. It’s counting down to a future where the planet’s beauty isn’t just a memory but a reality we helped preserve.
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Learn more about Rolex’s Perpetual Planet initiative here.
Hero photo: Paul Nicklen / courtesy of Rolex.
