Tims x Biebs: Introducing Biebs Brew
Nothing is more Canadian than Tim Hortons. When we think of Canadian superstars, London-born, Stratford-raised megastar Justin Bieber is as Canadian as it gets. The last time the two partnered…
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May The 4th Be With You
Even if you’re not a die-hard fan you must know Obi-Wan Kenobi’s infamous line, which has become one of the most famous Star Wars quotes of all time: “May the Force be…
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HUGO Takes Over Palm Springs
This past weekend, Hugo hosted a series of branded events in Palm Springs. The event saw the Hugo House (a creative hub for TikTokers) and the exclusive Hugo x Soho…
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Sean “Diddy” Combs & CÎROC Announce New CÎROC Vodka Spritz
Sean “Diddy” Combs and the Makers of CÎROC Ultra-Premium Vodka have announced the launch of CÎROC Vodka Spritz, the vodka brand’s first ready-to-drink cocktail. See also: Introducing The BEARFACE “Wilderness Series” Whisky Creative Innovation Combs…
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Letter From the Editor: The Will Smith Implosion
Given this publication prides itself on a founding ethos of ‘Redefining masculinity for the modern gentleman’, we need to discuss what happened at the Oscars. In case you missed it,…
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David Beckham Enters the Metaverse
International football icon, philanthropist, and entrepreneur David Beckham is entering the metaverse. has announced via his Instagram that he is now a global ambassador for DigitalBits. See also: Drake Donates…
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Drake Donates $1M in Bitcoin to the LeBron James Family Foundation
International multi-platinum winning artist Drake has partnered with Stake.com to donate $1M in Bitcoin to the LeBron James Family Foundation. See also: Toronto Maple Leafs x Justin Bieber: ‘Next…
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Toronto Maple Leafs x Justin Bieber: ‘Next Gen’ Jersey Reveal
The Toronto Maple Leafs will be sporting their new and unique alternate uniform as part of their annual Next Gen game. The reversible jersey is a collaboration wtih Drew House…
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Maluma to Kick Off Miami Grand Prix Concert
Global music star Maluma will be kicking off the Miami Grand Prix concert. The event takes place at the Hard Rock Live at Seminole Hard Rock Hotel & Casino in…
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George Sully x eBay Canada to Create Limited Edition Sneaker
To help celebrate Black History Month, eBay Canada has partnered with Canadian sneaker designer George Sully. An exclusive sneaker collaboration is in the works, with 100% of proceeds going to…
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