10th Annual Smashfest Returns To Toronto
Not only has the pandemic kept the majority of us indoors, but it has also hindered many charitable initiatives. The ease of restrictions has led us to be able to…
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BOSS x Aston Martin Aramco Cognizant Formula One
Global fashion brand BOSS has announced a new partnership with the Aston Martin Aramco Cognizant Formula One™ Team (AMF1). The partnership sees them become the team’s official Fashion Partner. Starting…
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OVO x TFC: Celebrating Lorenzo Insigne’s Arrival
Toronto FC and Major League Soccer (MLS) have partnered with October’s Very Own (OVO®) to launch a limited capsule collection releasing exclusively in Canada. The exclusive capsule collection celebrates the…
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Tims x Biebs: Introducing Biebs Brew
Nothing is more Canadian than Tim Hortons. When we think of Canadian superstars, London-born, Stratford-raised megastar Justin Bieber is as Canadian as it gets. The last time the two partnered…
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May The 4th Be With You
Even if you’re not a die-hard fan you must know Obi-Wan Kenobi’s infamous line, which has become one of the most famous Star Wars quotes of all time: “May the Force be…
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HUGO Takes Over Palm Springs
This past weekend, Hugo hosted a series of branded events in Palm Springs. The event saw the Hugo House (a creative hub for TikTokers) and the exclusive Hugo x Soho…
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Sean “Diddy” Combs & CÎROC Announce New CÎROC Vodka Spritz
Sean “Diddy” Combs and the Makers of CÎROC Ultra-Premium Vodka have announced the launch of CÎROC Vodka Spritz, the vodka brand’s first ready-to-drink cocktail. See also: Introducing The BEARFACE “Wilderness Series” Whisky Creative Innovation Combs…
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Letter From the Editor: The Will Smith Implosion
Given this publication prides itself on a founding ethos of ‘Redefining masculinity for the modern gentleman’, we need to discuss what happened at the Oscars. In case you missed it,…
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David Beckham Enters the Metaverse
International football icon, philanthropist, and entrepreneur David Beckham is entering the metaverse. has announced via his Instagram that he is now a global ambassador for DigitalBits. See also: Drake Donates…
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Drake Donates $1M in Bitcoin to the LeBron James Family Foundation
International multi-platinum winning artist Drake has partnered with Stake.com to donate $1M in Bitcoin to the LeBron James Family Foundation. See also: Toronto Maple Leafs x Justin Bieber: ‘Next…
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