Detective George Clooney is back, solving mysteries in Nespresso’s latest cinematic campaign, joined by a star-studded ensemble cast featuring Eva Longoria, Camille Cottin, and Kim Go Eun. The new campaign, set aboard a luxurious train, brings together humour, charm, and the undeniable allure of Nespresso coffee.
The story begins with Camille Cottin, playing a glamorous heiress who reports a puzzling theft—not of diamonds, but her coveted Nespresso capsules. Eva Longoria stars as the enigmatic head chef, with Kim Go Eun as her sous-chef accomplice, each a potential suspect in this playful whodunit. Clooney’s detective character uncovers clues and navigates the eccentricities of his fellow passengers in a campaign designed to capture the joy and sophistication of Nespresso.
A cinematic experience like no other
Filmed at the iconic Cinecittà Studios in Rome, the campaign embraces the high production value for which Nespresso is known. Speaking about his role, Clooney noted, “Shooting with Nespresso is always a great time, and this particular campaign was unbelievably fun because of the script and the cast. It was my first time working with my long-time friend Eva, and she made the perfect culinary duo with Kim.” Clooney added, “Camille always brings a touch of sophistication, which was perfect for this role.”
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Eva Longoria echoed Clooney’s sentiments, emphasizing the fun and camaraderie on set. “Nespresso campaigns are always iconic because of the casting, and I’m thrilled to now be part of the family,” she said. “Working with George, Camille, and Kim was such a pleasure. The rapport we built shines through in the final cut.”
Meet the cast
George Clooney, a global ambassador for Nespresso since 2006, is as synonymous with the brand as its signature coffee capsules. Known for his charm both on and off-screen, Clooney’s illustrious career includes directing and starring in award-winning films like Good Night, and Good Luck and The Descendants. His advocacy for sustainability aligns perfectly with Nespresso’s commitment to eco-friendly practices.
Eva Longoria, a Hollywood veteran celebrated for her work in front of and behind the camera, brings her natural charisma to the campaign. With a career spanning over 20 years, Longoria has made waves as a director, actor, and activist. Her recent directorial triumph, Flamin’ Hot, became Searchlight Pictures’ most-streamed film on Hulu.
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Camille Cottin, a French actress best known for her role in Call My Agent! (Dix pour cent), adds sophistication and wit to her role as the heiress. Having starred in acclaimed international projects like House of Gucci and Killing Eve, Cottin’s ability to blend drama and comedy makes her a perfect fit for Nespresso’s playful storytelling.
Kim Go Eun, a South Korean actress lauded for her versatility, plays the mischievous sous-chef. Known for her breakout role in Goblin and her award-winning performance in Exhuma, Kim is a rising star on the global stage. “It was an honour to play alongside such an incredible cast,” Kim shared. “Despite the language barriers, we laughed so much on set, which I think translates into the campaign’s vibrant energy.”
Coffee as the main character
Frédéric Pasquier, vice president of marketing at Nespresso Canada, describes the campaign as a celebration of coffee’s enduring appeal. “This campaign returns to our signature cinematic style, with our precious coffee as the main character,” he explained. From the iconic Arpeggio blend to the Ice Forte that Kim Go Eun prefers, the campaign highlights Nespresso’s commitment to crafting unforgettable coffee moments.
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For Eva Longoria, coffee is deeply personal. “Coffee has been part of my morning ritual since I was a little girl making my father’s coffee,” she shared. “Nespresso elevates that experience, awakening all the senses with every cup.”
Kim Go Eun also emphasized the social and sensory experience of coffee, noting, “In Korea, coffee is more than a drink—it’s about being together. That sense of connection makes coffee unforgettable.”
The future of coffee storytelling
With the campaign premiering globally on January 15, Nespresso is taking its marketing efforts to new heights. Toronto’s Yonge-Dundas Square will host a full-screen digital takeover, the largest of its kind in Canada, covering 32,000 square feet with synchronized visuals. Bill McDonald, Chief Revenue Officer at Branded Cities, praised the campaign’s innovative approach: “This sets a new standard for outdoor advertising, engaging audiences with creativity and storytelling.”
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Beyond its captivating visuals, the campaign underscores Nespresso’s dedication to sustainability. Through its AAA Sustainable Quality Program, Nespresso collaborates with over 157k farmers to promote eco-friendly practices, ensuring the brand’s coffee remains a treasure for generations to come.
The perfect blend of intrigue and flavour
Nespresso’s latest campaign George Clooney and the squad, seamlessly combines cinematic storytelling, a star-studded cast, and a deep appreciation for coffee’s sensory magic. As Detective George navigates the twists and turns of a coffee heist, the campaign invites viewers to embrace the joy, connection, and sophistication that every Nespresso moment brings. Whether it’s a rich espresso or an iced coffee, Nespresso proves once again that great coffee is always worth the pursuit.
