Smooth, crisp, and made for moments that matter—Heineken Silver is Canada’s newest answer to premium light beer.
The light beer category got a serious upgrade earlier this year. Heineken Silver, the globally celebrated brewer’s latest innovation, has officially landed in Canada—and it’s rewriting the rules on what a light lager should be. With only 90 calories, 3 grams of carbs, and a refreshingly smooth taste at 4% ABV, this premium pour is built for modern drinkers who want all the vibe and none of the bitterness.
A new kind of light beer for a new kind of drinker
Heineken Silver isn’t just lighter in calories—it’s lighter in bitterness too. Brewed at an ice-cold temperature for a smoother finish, Silver was designed for people who care about what’s in their glass and how it fits into their lifestyle. It’s crisp without being harsh, flavourful without being heavy, and best of all, it feels like a celebration without the afterburn.
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Whether you’re catching up with friends on a Friday night, kicking back on a rooftop patio, or raising a glass at a summer event, Heineken Silver fits in anywhere and elevates everything. It’s beer that plays well with others—especially your social calendar.
Still Heineken at heart
For all its modernity, Heineken Silver stays true to its roots. It’s crafted with the brand’s iconic A-Yeast, pure malted barley, and water—no shortcuts, no gimmicks. Overseen by Star Master Brewers, Silver reflects the same commitment to quality that has defined Heineken for over 150 years.
“Canadians are increasingly looking for lighter, more mindful drinking options—but they still expect a great-tasting, high-quality beer,” says José Casillas, Marketing Director at Heineken Canada. “Heineken Silver delivers on that balance. It’s a smoother, less bitter lager that doesn’t compromise on flavour.”
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A launch you can’t miss
To celebrate its Canadian debut, Heineken is rolling out a multi-channel campaign that includes TV spots, digital activations, social media takeovers, and out-of-home placements in major cities across the country. Expect to see Silver in bars, at festivals, and on retail shelves nationwide in sleek cans and bottles that match its crisp profile.
And with the 2025 Formula 1 Canadian Grand Prix revving up in Montreal this June—where Heineken is a major global sponsor—there’s no better time for Silver to make a high-profile entrance. From race-day viewing parties to podium cheers, this beer is engineered for the spotlight.
Raising the standard, not just the glass
Heineken Silver isn’t here to be just another option in the cooler—it’s setting a new standard. In a market where drinkers are asking for better—better flavour, better balance, better choices—Silver delivers on all fronts. It’s the beer that matches your pace, your plans, and your palate.
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So whether you’re hosting on the balcony, heading to Montreal for the F1 Grand Prix, or just looking for something smoother at the bar, this is your invitation to lighten up without dialing it down.
Here’s to drinking better—without the bitterness.
