Ferrari and HP Inc. recently announced a historic, multi-year partnership that will connect the tech company with one of the most storied racing franchises on the planet. The partnership will see Scuderia Ferrari take on a new name, “Scuderia Ferrari HP,” and will see the HP brand integrated across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy. The new identity will also be reflected in the all-female F1 Academy series, where the Scuderia Ferrari car driven by Maya Weug will compete under the “Scuderia Ferrari HP” name.
See also: Italian flair meets motorsport thrill: Peroni Nastro Azzurro 0.0% partners with Ferrari
Tech + Power
Ferrari will deploy HP’s advanced technology and services, including adaptive PCs and conferencing solutions to enhance performance for all its teams. By integrating HP’s products, Scuderia Ferrari HP aims to turbocharge training precision and optimize strategic decision-making both on and off the track. “With technology, performance, and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc.
ADVERTISEMENT |
Miami Grand Prix debut
The new Scuderia Ferrari HP livery made its debut at the Miami Grand Prix. Representatives from both companies, including Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores, were in attendance to unveil the unique edition designed specifically for the Miami race.
“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” said Benedetto Vigna, CEO of Ferrari. “In HP, we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”
