Whether it’s date night, post-work drinks or just a get together, we’ve all considered Moxies at one point or another. With the brand refresh, you may want to keep them on your list. Usher in a new era at a local classic after Moxies undergoes a refresh of its look and menu.
With a new menu of delicacies, everyone will have their appetites taken care of. The brand is pushing forward with a new campaign with an emphasis on handcrafted food and drinks.
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“This relaunch does not change who we are at the core. We are the same team , passionate about hospitality, the guest experience and fresh handcrafted menu items,” says Joanne Forrester, President of Moxies. “This is a pivotal moment in our growth and in defining Moxies as a leading restaurant brand, and we could not be more excited about the journey.
The new approach means dropping the ‘bar and grill’ from it’s name, updating it’s logo and visuals and several locations have already undergone significant renovations with an aim at a more refined and contemporary look.
“Moxies has been a go-to for so many over the last 30 years, and we look forward to welcoming new guests as we reintroduce ourselves to our loyal fans,” says Cydney Shapiro, Director of Brand and Marketing. “Our Transformed atmosphere combined with our front-edge menu will ensure that our guests can celebrate any moment with us.”
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There will be six new openings including locations in Fort Lauderdale, Boston and Scottsdale. Kelowna and Downtown Vancouver will see a new and refreshed location. The brand has also been busy with partnerships. In July they announced they will be the Canadian launch partner of Kendall Jenner’s 818 Tequila .
