Glenfiddich, among the world’s most awarded single malt scotch whisky, is accelerating into a new chapter—this time, at 200 mph. The brand recently announced a multi-year global partnership with the Aston Martin Formula One™ Team, bringing together two names known for heritage, innovation, and the relentless pursuit of excellence.
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From distilling barrels in Dufftown to burning rubber on the world’s most prestigious circuits, this collaboration is a celebration of precision and passion. “We’re proud to join forces with Aston Martin Formula One™ Team, whose passion for quality mirrors everything we stand for at Glenfiddich,” says Jamie Johnson, National Brand Ambassador for Glenfiddich in Canada. “Just as we’ve spent over a century perfecting the art of whisky-making, Aston Martin has spent decades crafting exceptional machines. This groundbreaking partnership is about more than just two great brands coming together—it’s a celebration of shared values and heritage.”
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The partnership made its high-octane debut at the 2024 Las Vegas Grand Prix with a one-of-a-kind tribute: a single bottle drawn from an ultra-rare 1959 Glenfiddich sherry cask, marking the year Aston Martin made its Formula 1 debut. The vintage cask is a nod to the craftsmanship of Glenfiddich Malt Masters and a tribute to a pivotal era for both brands. “The 1959 vintage holds deep meaning for both Glenfiddich and Aston Martin,” explains Glenfiddich Malt Master Brian Kinsman. “This rare bottling captures our shared commitment to pushing boundaries and striving for excellence.”
Aston Martin pushing boundaries
Set to ignite audiences around the globe, the partnership includes a series of immersive experiences that fuse whisky and motorsport. In Canada, the collaboration will make its national debut at the Formula 1 Pirelli Grand Prix du Canada in Montreal, where Glenfiddich will offer co-branded releases and elevated on-site activations aimed at whisky lovers and racing fans alike.
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For Aston Martin, the alliance is a natural extension of its pursuit of perfection. “At the Aston Martin Formula One™ Team, we continuously push boundaries to set new standards,” says owner and executive chairman Lawrence Stroll. “Glenfiddich embodies that same spirit of perfection and innovation.”
