When ‘x’ movie star collabs with ‘x’ brand, you’re not surprised. But when a brand collaborates with the very clients they cater to, well that’s when you take notice. So when an iconic Canadian retailer like Harry Rosen announces the new HAROLD line in collaboration with customers, it’s worth paying attention to.
HAROLD
We are at a time where customers want to invest a little extra in that custom fit. Where what you wear to work is evolving rapidly, HAROLD looks to provide the solution.
Culture is at the core of fashion, and HAROLD allows anyone to infuse their individuality into their wardrobes.
Ian ROsen, President and chief operating officer, Harry rosen
The private label brings together a line-up of made-to-measure suits, casual and business apparel and ready-to-wear pieces. What’s more, they line comes at a more accessible price point thus opening the door to a wider audience. HAROLD can be found exclusively at Harry Rosen locations and online with new product drops expected in the fall.
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See also: Behind the Collab: PUMA x AMI, SS22 Collection–and Editor’s Picks
“Harry Rosen started in 1954 as a custom clothier. It’s always been in our brand’s DNA,” says Ian Rosen, Harry Rosen’s President and Chief Operating Officer. “Over the years we’ve continuously evolved to help our customers’ changing needs and helped brands bring their custom offerings to Canada. Today, we start our own.”
HAROLD x You
The campaign launches May 5 and will include digital advertising across all platforms. It will also have a presence at the upcoming Juno Awards. The launch of “Harold x You” presents HAROLD as a high-fashion blend of Harry Rosen’s top designers and its customers. This helps showcase how inspiration from every day life can be weaved into custom clothing.
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About Harry Rosen
Harry Rosen positions itself as Canada’s leading quality menswear retailer. Founded in 1954 by the man whose name the chain still bears, the brand has grown from a single 500-square-foot store in Toronto to 17 stores across Canada and an e-commerce offering. Harry Rosen stores and its website offer extensive collections from the world’s finest labels, the latest must-have designers and its very own Harry Rosen Signature brand. Whether in-store, online, via social media or at any other touchpoint, Harry Rosen is known for providing a personalized and outstanding customer experience. This trust has been gained through decades of helping men feel good and do good in their personal and professional lives.
