Canada Goose just made winter feel like courtside seats. The brand’s latest limited-edition capsule—created with global ambassador and newly crowned 2024–2025 NBA MVP and champion Shai Gilgeous-Alexander—fuses heritage utility with the precise, composed swagger that’s made SGA a fashion north star. It’s a tight three-piece drop (one vest in two colorways, one parka, one pant), modernized from the archive and filtered through Shai’s eye for proportion and purpose. “Style isn’t just what you wear — it’s how you carry your story,” he says. “This collection is about presence, pride, and staying true to my roots.”
The launch film sets the tone: raw, intimate, and unmistakably Toronto. Shot against the Lake Ontario shoreline where water meets concrete wilderness, the docu-style campaign pulls in Shai’s brother Thomasi and rapper Lil Yachty to unpack the values behind the clothes—craft, control, and movement—while the skyline looms like a hometown co-star. It’s less “lookbook,” more origin story: from childhood roots to league dominance to fashion icon, told with quiet emotion and the versatility that defines both his game and his style.
See also: The cardigan goes mainstream: UNIQLO x Needles collab reimagines a cult classic
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What’s in the capsule
The isolation tactical vest
A reconstructed heritage piece that reads calm and intentional—Shai in fabric form. Built from Recycled Organic Arctic Tech®, it adds functional MOLLE webbing and an elongated hem that layers cleanly over knits or hoodies. Only 100 exist, each individually numbered, which is catnip for collectors and anyone who loves a good tunnel-walk Easter egg.
The fade tactical parka
Original parka DNA, reimagined for maximum carry and clean lines. Six exterior pockets (four cargo, two welt) mean phone, gloves, wallet, and headphones finally get their own seats; a cinchable hem lets you tweak the silhouette and lock in warmth when the wind turns petty. “Fade” nods to the way Shai moves—elegant, unshakeable—and the jacket follows suit.
The stock tactical pant
Stocks tell you a player controlled both ends of the court; these pants channel that completeness. An opening below the knee unzips for range of motion (or for styling over boots and retro runners), with customizable details that make the fit feel personal. It’s the piece you’ll end up wearing five days a week—on purpose.
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A numbered drop with rooted details
Beyond the silhouettes, the story is the flex. As a Canada Goose global ambassador since 2024, Shai’s worked closely with the brand; this is their third collaboration and the first you can actually buy—a culmination that feels both inevitable and fresh. The pieces are pulled from “never-before-released” designs in the vault, then tuned (not overworked) to match how SGA dresses IRL: quiet power, crisp function, zero fuss.
How to wear it (the SGA way)
Layer the vest over a merino mock neck and tailored track pant; add a clean sneaker and let the numbering peek when you move. Run the parka over soft tailoring with a beanie for coffee-to-courtside days. And treat the tactical pant like a uniform: zipped for sleeker lines; unzipped over boots when the forecast or the mood leans rugged.
Where to get it
The Canada Goose x Shai Gilgeous-Alexander limited-edition collaboration lands October 7 in select stores—Yorkdale (Toronto) and Soho (New York)—and online at canadagoose.com. With just 100 vests and a lean edit overall, expect sizes to move. If you want more of Shai’s personal rotations, the brand’s site also spotlights “Shai’s Picks” to round out the fit.
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The takeaway
This is the rare athlete collab that feels lived-in, not licensed. The cuts are disciplined, the details are intentional, and the campaign refuses to separate performance from place. Shai said it best: style is how you carry your story—and this capsule gives you three strong chapters to do exactly that.
