Blockchain platform Tezos is securing a deal to become a sponsor of legendary football club Manchester United. According to a report by The Athletic, the deal is worth approximately £20 million a year and will see the Tezos brand across the team’s training gear.
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The reported deal comes after United’s previous deal with insurance firm AON expired at the end of last season. That deal paid the club £120 over the lifespan of the eight-year deal. This is not the first venture into mainstream sponsorship for Tezos. They’ve previously partnered with F1’s McLaren Racing and Major League Baseball’s New York Mets.
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The sports world continues to see crypto backed sponsorship. The Los Angeles Lakers (NBA) recently had their home arena renamed to the Crypto.Com arena. Some organizations like the Dallas Mavericks (NBA) and San Jose Sharks (NHL) have even begun accepting various crypto currencies as a form of payment for merchandise and tickets.
About Tezos
Tezos is a crypto project that positions itself as an open-source blockchain that is energy-friendly. They note using “two million times less energy than other cryptos like Bitcoin and Ethereum”. Tezos positions itself as a currency first and foremost and a smart contract platform second. Tezos offers a platform for creating decentralized applications that cannot be censored or taken offline by any third party.
Feature photo credit NDTV
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