HUGO has unveiled a captivating collaboration that harmonizes the world of fashion with beloved ’80s pop culture. HUGO partners with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce the HUGO x Gremlins capsule collection. This collaboration stems from the enduring popularity of the original Gremlins film, a cult classic known for its lovable Mogwai character, Gizmo, and its status as an iconic holiday movie. This partnership not only bridges the gap between nostalgia and modern fashion but also offers enthusiasts of both the brand and the film a dynamic collection that is perfectly suited for gifting during the winter season.
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Capsule collection
The HUGO x Gremlins collection is thoughtfully crafted, featuring a selection of garments designed to resonate with fans of the film and HUGO alike. The collection comprises two premium T-shirts, a comfortable pullover hoodie, and a versatile baseball cap, all infused with the Gremlins’ unmistakable aesthetics. These black pieces are adorned with quirky prints of the film’s iconic creatures, often incorporating the HUGO logo in playful and mischievous ways. This partnership serves as a unique opportunity for those seeking the ideal holiday gift while indulging in retro-inspired style, amplifying the connection between fashion and pop culture.
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By tapping into the prevailing trend of nostalgia, the HUGO x Gremlins collection successfully marries elements of vintage charm with contemporary fashion, striking harmonious chords that transcend both realms. Beyond just garments, this collaboration becomes a medium for HUGO’s community to express their individualism, originality, and eccentricity, which perfectly aligns with the brand’s #HUGOYourWay campaign platform. The collection narrates a story that revolves around the three golden caretaking rules featured in the film, further establishing a strong connection with Gremlins fans.
HUGO x Gremlins
To bring this narrative to life, HUGO unveils a series of video clips that whisk viewers away to a captivating movie theater experience. These immersive snippets are complemented by curated still images, featuring models flaunting the playful and fun-infused styles of the collection. You can catch all this visual storytelling on HUGO’s various social media and e-commerce platforms, making it a shared experience that extends far beyond the realm of fashion.
The HUGO x Gremlins collection is set to be accessible both in physical stores and online through hugo.com. It features a range of price points to accommodate various preferences and budgets, making the collection accessible to a broad audience. The items are priced from $78.00 for the baseball cap to $178.00 for the pullover hoodie. So, whether you’re looking to embrace the nostalgia, express your style, or discover the perfect holiday gift, the HUGO x Gremlins collection offers an exceptional and entertaining way to engage with the magical world of Gremlins while making a unique fashion statement.
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