In a landmark fusion of football, fashion, and culture, October’s Very Own (OVO) has partnered with Chelsea FC to launch a special-edition capsule collection in honor of the football club’s 120th anniversary. The limited-edition drop debuted during London’s Wireless Festival weekend and is now available globally via octobersveryown.com and OVO flagship stores.
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Underdogs
UK rap star Central Cee, a West London native, fronts the campaign, joined by close friends to embody the realness and camaraderie rooted in both football and street culture. His presence isn’t just promotional—it’s symbolic of the new wave of football fans who blend music, fashion, and sport into a singular identity that’s globally connected but proudly local.
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“The tale of two towns—Toronto to London. Different accents, but the same energy,” says OVO’s Chief Product Officer Michael Kerr. “Whether you’re from SW6 or the 6ix, we speak the same language, especially when it comes to football.” Chelsea FC’s President of Commercial, Todd Klein, echoes this sentiment, noting, “As we celebrate our 120th year, we’re not just looking back—we’re building new connections with global culture-makers. This partnership with OVO helps us do just that.”
The capsule pays homage to both brands’ evolution from underdogs to global icons. OVO, founded in 2008 by Drake, Oliver El-Khatib, and Noah “40” Shebib, has become a cultural beacon, while Chelsea FC has built a decorated legacy in English and European football.
Whether you’re into football, fashion, or both, the OVO x Chelsea FC collaboration is a stylish bridge between two worlds that proves great things happen when cultures collide with purpose.
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