Pulse check: Moose Knuckles FW25 is built for the cold-blooded

The pulse is global—but the heart is still Canadian.

When Moose Knuckles dropped its Fall/Winter 2025 campaign, Pulse of the City, it wasn’t just another product push—it was a cultural signal flare. Seven cities. One beat. And a redesigned lineup of core silhouettes engineered to keep pace with those living at the intersection of fashion, business, and art. The new era comes stamped with sharper technical construction, streamlined performance, and a very clear message: we’re not just in the game—we’re running it.

And despite the warm’ish weather mother nature’s been serving us, the cold fronts are just around the corner.

The campaign visuals? Pure heat. Shot by Richie Talboy and fronted by none other than Amelia Gray, the imagery doesn’t just show jackets in motion—it moves. It pulses with the energy of New York, Milan, Tokyo, and beyond. It feels high-stakes and high-style at once, capturing the kind of city-bred intensity only a brand like Moose Knuckles could bottle.

Reintroducing the icons

For those who’ve been sleeping on Moose’s core collection, FW25 brings a sharp, surgical edit of its most iconic pieces: the Ballistic Bomber, 3Q, Stirling Parka, and Debbie Bomber. But these aren’t museum pieces. Each has been reengineered with upgraded warmth, breathability, and removable shearling that frames the face with just enough swagger. It’s performance outerwear for people who care about how they show up in the world—not just how warm they stay.

A bold new vision

The FW25 drop also marks the debut of Ellen Kinney as Moose Knuckles’ new CEO. With a revitalized leadership team behind her, Kinney’s message is clear: this isn’t about abandoning legacy—it’s about evolving it. “While staying true to our Canadian roots in outerwear, FW25 celebrates the unique perspectives of our global community and cultural leaders,” said Kinney. “This is just the beginning as we focus on continued innovation, global growth and expansion in the coming seasons.”

Grit. Precision. Cultural heat. The brand’s new chapter is colder—and bolder—than ever.