For years, the hospitality industry has centered around nightlife, fine dining, and social spaces fueled by alcohol. But Harrison Hide saw a gap—one that left people sacrificing their mental and physical well-being just to connect socially. That realization led to Long Lane, a revolutionary wellness hotel in the UK designed to offer a new kind of gathering space—one that prioritizes health, connection, and transformation.
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Chasing success
“I used to think success meant external validation,” Harrison shared. A former Wall Street professional, he spent years chasing prestige, only to realize it left him feeling unfulfilled. His turning point came after a psilocybin ceremony that helped him reevaluate what truly mattered. “For the first time, I felt aligned with my values,” he said.
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This awakening didn’t just change his personal life—it sparked a mission. Seeing the growing trend of people cutting back on alcohol and prioritizing wellness, Harrison and business partner Louie Blake envisioned a space that reflected this shift. “I realized that in cities like London and New York, if you wanted to be social, it often meant drinking,” he explained. “But there’s a growing number of people who want connection without having to compromise their health.”
Building a new kind of escape
Long Lane isn’t just about eliminating alcohol—it’s about creating an environment that naturally fosters deep, meaningful connection. “Most social spaces force you to compromise your health for the sake of being social,” Harrison explained. “I wanted to build something that aligned with the way people actually want to live.”
That meant rethinking everything about traditional hospitality. Instead of bars and nightclubs, Long Lane offers wellness-focused experiences, from movement-based activities to nature-immersive architecture. “Think about how easily people bond in a workout class or on a retreat—those are the moments we’re trying to recreate.”
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Situated on 53 acres of countryside, Long Lane is designed with intention. Everything from the materials used to the lighting and spatial design is optimized for well-being. “Most wellness hotels use the term as a marketing buzzword,” Harrison pointed out. “But we’re embedding it into every part of the experience.”
This focus on details sets Long Lane apart. Harrison and his team are taking a science-backed approach to well-being, ensuring that everything in the space—from the placement of furniture to the type of fabrics used—contributes to a restorative experience.
“We’re thinking about things most hotels overlook,” he said. “For example, human-centric lighting that aligns with natural circadian rhythms. The right materials to avoid toxins. Even simple things like not placing beds next to high EMF sources. These small but crucial details are where the hospitality industry is lagging.”
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A movement, not just a hotel
Beyond building a physical space, Harrison is using social media to share the journey—an unconventional move in an industry where behind-the-scenes processes are often kept private. “Starting a hotel isn’t something you can just Google,” he said. “We wanted to document the process, not just to attract investors but to show people that this is possible.”
His transparency has resonated with an audience that values authenticity. The decision to build in public has also helped attract the right people—partners, investors, and future guests—who align with the mission of Long Lane. “We’re building this alongside the community,” Harrison said. “We don’t want to create an exclusive club that loses touch with its people. This is about evolving hospitality into something that works for the modern consumer.”
It’s clear that Harrison isn’t just launching a hotel—he’s challenging an industry to rethink its approach to social connection. With construction set to begin in February and the first phase expected to open by September, Long Lane is on track to become a pioneering destination. For Harrison, this is about more than hospitality. It’s about creating a wellness hotel in the UK that provides people with an alternative—a place where they can connect, recharge, and thrive without sacrificing their well-being. “This isn’t just a hotel,” he said. “It’s a new way of thinking about social spaces.”
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