Reebok is stepping confidently into its next chapter, announcing global music icon KAROL G as its new global brand ambassador. The multi-year partnership signals a renewed focus on Reebok Classics, positioning the legendary footwear line at the center of contemporary culture while staying true to the brand’s deep-rooted heritage.
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A global icon meets a global brand
Karol G joins Reebok at a defining moment, as the brand reintroduces its Classics franchise for a new era. As the face of the newly launched Born Classic. Worn for Life. campaign, she becomes a central figure in Reebok’s global storytelling, bringing her unmistakable confidence, individuality, and cultural influence to the forefront. The partnership feels organic, grounded in her longstanding personal connection to the brand and its timeless designs.
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Reimagining Classics for today
At the heart of this new chapter is a renewed focus on premium materials and enduring silhouettes. Reebok is reintroducing its most beloved lifestyle sneakers crafted in 100 percent real Garment Leather, elevating familiar styles with a refined, modern sensibility. The approach is intentionally style-first, balancing trend awareness with accessibility, and offering both unisex and women’s-only options. It’s a strategic move that aligns heritage footwear with the expectations of today’s fashion-conscious consumer.
The SS26 Garment Leather collection, launching February 18, 2026, includes updated iterations of the Workout Plus, Freestyle Lo, Club C 85, and Classic Leather. These models continue to evolve through fresh colorways and design updates, ensuring Classics remain relevant without losing their iconic DNA.
A campaign rooted in legacy and culture
The Born Classic. Worn for Life. campaign serves as more than a product launch; it’s a celebration of Reebok’s cultural legacy. Shot by photographer Renell Medrano, the campaign draws inspiration from influential women who helped shape the brand’s image over decades, from Princess Diana’s effortless off-duty style to Jane Fonda’s fitness-era impact. Karol G stands as the modern counterpart to these icons, embodying how Classics live on through each new generation.
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The campaign also highlights rising talent from cities around the world, reinforcing Reebok’s global reach and its role in everyday style across cultures and communities.
