Play it forward. That’s what the new collab collection between Canadian music icon Shawn Mendes and iconic fashion house Tommy Hilfiger is about. The two have partnered to support their shared goal of environmental sustainability.
“Shawn’s not only a multitalented musician – he also represents a new generation that understands the need for action,” says Tommy Hilfiger. “Together we can build even more awareness and make a positive, lasting impact.”
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Partnership with Purpose
The collaboration focuses on featuring products made with sustainable materials from the 1985 collection. There will also be a $1M donation to mitigate environmental impacts of Shawn’s world tour. As of 2019, Hilfiger became one of the initial brands to go 100% recycled cotton at scale. By 2020, approximately 60% of the global collections were created with materials from sustainable sources.
“Thank you for always pushing the boundaries and new standards for sustainable clothing,” said Mendes in an Instagram post. “Thank you for inviting my FAMILY to be a part of this campaign with me. It means the world. I’m very proud of this collection.”
