In an intriguing twist to modern dating, Tinder, through an Ipsos study, reveals a significant shift among young Canadian adults. There appears to be a trend towards a more moderate approach to alcohol consumption dubbed sober curious dating. This trend, however, comes with its own set of social dilemmas, especially in the dating arena. Is this simply a temporary trend or are daters skipping drinks altogether?
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Trending stats
The survey for Tinder, engaging 1,000 Canadians aged 18 to 34, uncovers that one-third of this demographic is either embracing a Dry or Damp January – opting out of alcohol entirely or consuming it more mindfully. This change reflects a broader cultural shift, with 67% of respondents actively trying to limit their alcohol intake and 73% perceiving alcohol as less significant in their lives.
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Despite these evolving attitudes, the social fabric of dating still seems tightly woven with alcohol consumption. A notable 69% of young adults admit to drinking on dates, influenced by a palpable societal expectation to indulge. This pressure is particularly pronounced among women, with 14% feeling more compelled to drink compared to 7% of men.
The reasons for drinking on dates are varied, with 38% citing relaxation and easing nerves as their primary motive. Surprisingly, nearly 10% couldn’t pinpoint why they followed this norm. This pattern is mirrored in their preferred date locations, with restaurants (34%) and movie theaters (15%) topping the list, often environments where alcohol is readily available.
Less is more?
Despite the prevalence of drinking in dating scenarios, there’s a growing interest in profiles of individuals who either abstain or are occasional drinkers. This sentiment is shared by 31% of young adults, indicating a shift towards more sober dating preferences.
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In essence, while young Canadians are increasingly drawn to sober lifestyles, the dating scene remains a bastion of traditional drinking norms. As these cultural tides continue to shift, it presents an intriguing dynamic in how future relationships might be formed and nurtured in a society that’s gradually embracing sobriety.
Feature image by René Ranisch
