Posts by tag
BOSS
4 posts
BOSS Fall/Winter ’23 inspires a new kind of boss
Unveiling a profound shift in perspective, the resonant call of empowerment, “Forge Your Path” emerged during the transformative rejuvenation of the BOSS brand in 2022. This rallying cry unearthed the…
Share
BOSS names Fernando Alonso as a new brand ambassador
If you thought watching Fernando Alonso couldn’t get more exciting than seeing him on the track you may want to rethink things as watching him at official events is about…
Share
BOSS x Aston Martin Aramco Cognizant Formula One
Global fashion brand BOSS has announced a new partnership with the Aston Martin Aramco Cognizant Formula One™ Team (AMF1). The partnership sees them become the team’s official Fashion Partner. Starting…
Share
HUGO BOSS Reveals Major Rebrand
Hugo Boss has launched two simultaneous global campaigns for its brands BOSS and HUGO. The star-studded campaigns are part of a historic brand refresh. According to the release, “HUGO BOSS…
Share
