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PARTYNEXTDOOR joins Reebok’s “Born Classic. Worn for Life.” campaign — and it just makes sense
There’s something fitting about PARTYNEXTDOOR stepping into Reebok’s latest global campaign. Not because it’s unexpected—but because it feels inevitable. The Toronto-born artist has built a career on consistency, influence, and…
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The cardigan goes mainstream: UNIQLO x Needles collab reimagines a cult classic
A$AP Rocky has been spotted in Needles’ cult mohair cardigans more times than most of us can count — a piece that’s become shorthand for insider cool across fashion circles.…
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New Balance x Loro Piana: Are these new 990×6 sneakers worth the hype?
Collaborations in the sneaker world often focus on flashy aesthetics or bold branding, but New Balance and Loro Piana (which is part of LVMH since 2013) have taken a more…
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