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Hugo Boss
4 posts
BOSS Fall/Winter ’23 inspires a new kind of boss
Unveiling a profound shift in perspective, the resonant call of empowerment, “Forge Your Path” emerged during the transformative rejuvenation of the BOSS brand in 2022. This rallying cry unearthed the…
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BOSS x Aston Martin Aramco Cognizant Formula One
Global fashion brand BOSS has announced a new partnership with the Aston Martin Aramco Cognizant Formula One™ Team (AMF1). The partnership sees them become the team’s official Fashion Partner. Starting…
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HUGO Takes Over Palm Springs
This past weekend, Hugo hosted a series of branded events in Palm Springs. The event saw the Hugo House (a creative hub for TikTokers) and the exclusive Hugo x Soho…
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HUGO BOSS Reveals Major Rebrand
Hugo Boss has launched two simultaneous global campaigns for its brands BOSS and HUGO. The star-studded campaigns are part of a historic brand refresh. According to the release, “HUGO BOSS…
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