Canadian outerwear brand Wuxly has announced an exclusive collection in collaboration with Canadian music icon Bryan Adams. The BAD Collection drops on October 6 and is the brand’s first ever capsule collection.
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“I’m so proud to have collaborated on this kick ass collection with Wuxly – a brand that I have personally admired for years and whose core values I share,” said Bryan Adams. “I can’t wait to see how people make it their own and rock these pieces”. The collection was inspired by Adams’ song ‘Kick Ass’ which was released on his most recent studio album, ‘So Happy It Hurts’.
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The Wuxly x Bryan Adams BAD Collection consists of three outerwear pieces; the BAD Hoodie, BAD Elk Parka, and the Kingston. The entire collection will be available at Wuxly.com
“Partnering with Bryan Adams on this collection has been a dream come true for our brand. Bryan’s vision and dedication to the process has been inspiring to say the least”, said James Yurichuk, CEO, Wuxly. “We also want to send a big thank you to Jessica Panetta, Head Director of Conceptual Event Society for introducing Bryan Adams to our brand, coming up with the initial idea for this capsule collection and for helping to bring this collaboration to life”, he added.
The BAD collection will be available exclusively at wuxly.com.
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