This Valentine’s Day, Pizza Pizza is rebranding itself as “Pizza Pizza Pizza” to shine a spotlight on the unsung heroes of the day: third wheels. In a twist on the day of love, “Pizza Pizza Pizza” is rolling out the “Third Wheel Wheel Deal,” a special offer designed to make everyone feel cherished on February 14th, even if you are riding solo.
See also: Red Tuesday: Why are couples breaking up on this day?
Dinner plans
From 6pm to 9pm local time, third wheels who tag along with a couple to any participating “Pizza Pizza Pizza” location will be treated to a complimentary medium one-topping pizza. To claim this deal, they simply need to present the “Pizza Pizza Pizza” app in the restaurant. Whether they choose to share this pizza with their accompanying couple is entirely up to them.
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This is the second year Pizza Pizza plays on the love day. Last year the brand unveiled a “Singles for Singles” promotion, which gifted singles a free slice on Valentine’s Day. The “Third Wheel Wheel Deal” aims to be an even bigger celebration, with availability expanded to nine locations across British Columbia, Manitoba, Ontario, Quebec, and Nova Scotia.
Amber Winters, Senior Director of Marketing at “Pizza Pizza Pizza,” notes: “Following the phenomenal response to last year’s campaign, we’re thrilled to extend our Valentine’s Day celebration to include third wheels, offering them a warm, welcoming space and a delicious pizza on us.” Participating locations span from the bustling streets of Vancouver, BC, to the historic heart of Halifax, NS, ensuring that third wheels across the country have a place to celebrate.
But that’s not all – in the spirit of Valentine’s Day, “Pizza Pizza Pizza” is also bringing back its Heart Pizzas. A portion of the proceeds from every heart-shaped pizza sold will be donated to local children’s hospital foundations through the Slices For Smiles Foundation, spreading love and support to those in need.
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