With summer over, it won’t be long before it’s time to bust out the winter coats. Yes that means waving goodbye to the short sleeve tees and shorts. But just because winter is coming, it doesn’t mean you can’t roam the streets in style and comfort. So if you’re looking for that elusive intersection between looking good and staying warm, then gentlemen, you may want to take a look at Woodpecker.
Will Poho
Woodpecker is the brainchild of Will Poho who, as you may know, was the founder of Moose Knuckles. Poho launched the Woodpecker brand as his next”Who wants a rainbow with only one colour? Woodpecker believes that diversity is what makes the world such a magical place,” says Poho. “It takes every size, shape, colour and gender to make this planet what it is. Whoever you are, whatever you identify to be, Woodpecker welcomes you with open wings and open paws.”
Woodpecker positions itself as a cruelty-free vegan line of outerwear with a satirical angle that’s aligned with a mischievous side. Much like the bird it’s named after. The jackets are lightweight, moisture resistant and breathable giving you a combination of look and feel for the harshest of winter days.
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Woodpecker uses a number of different emblems to reflect the style of jacket. They include:
- The Beaver: Workaholic of the animal crew
- The Rooster: Unafraid to wake up the world
- The Wolf: The artist of the group
- The Bear: The laidback one
- The Racoon: The troublemaker
We respect animals and we refuse to use down and fur in our products.
Will poho on being a cruelty free brand
Influence
Woodpecker continues to grow its influence through a network of celebrities as some of the biggest names in sports and music have been spotted in a Woodpecker jacket.
The list includes Ronaldinho, Unimerce, Boslen, Jeremy Bieber / Bieber family, Briar Nolet, SAINt JHN, Karl Wolf, Diogo Snow, Dusty Locane, Dave East, Fashion Santa and more.
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See also: Gent’s Approved: Running “On” a Cloud
Colour & Glamour
Woodpecker has unveiled its fall/winter 2022/23 collection featuring the new gold collection. You can also find their new lineup of vests, fleece and windshell. You can shop all Woodpecker products including the new gold line here.
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