LEGO just turned football’s biggest icons into collectible art—and fans are going to lose it
As the FIFA World Cup 2026 approaches and global football fever hits new heights, The LEGO Group is tapping into the moment with a release that blends sport, culture, and…
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This limited-edition Don Julio 1942 bottle is the ultimate World Cup flex
As anticipation builds for the FIFA World Cup 2026, one of the world’s most iconic luxury tequilas is stepping onto the global stage with a release that feels both timely…
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Adidas unveils bold away kits ahead of FIFA World Cup 2026
As anticipation builds for the FIFA World Cup 2026, adidas is setting the tone early with the unveiling of its official away kits for all 25 partner federations. The launch…
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Team Canada’s 2026 World Cup jerseys blend national pride with modern performance
As Canada prepares to take the global stage at the FIFA World Cup 2026, the spotlight isn’t just on the players — it’s also on what they’ll be wearing. The…
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Lay’s launches “Fan of the Match” program for the FIFA World Cup 2026
This summer, Canada will take centre stage on the global soccer scene. For the first time ever, the country will host matches as part of the FIFA World Cup 2026,…
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Brazilian icon Ronaldinho to headline historic Living Legends match at BMO Field
Toronto’s soccer scene is set for a historic moment as Brazilian football icon Ronaldinho prepares to take the pitch at BMO Field for the first time. On May 8, 2026,…
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FIFA’s Canada Celebrates brings World Cup energy coast to coast
As anticipation builds for the FIFA World Cup 2026, FIFA has unveiled Canada Celebrates, an ambitious national programme designed to bring the spirit of the tournament far beyond host cities.…
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LEGO unveils the FIFA World Cup 2026 official trophy set
If building block lovers and soccer fanatics ever had a lovechild — well, it might just be the new LEGO Editions FIFA World Cup Official Trophy set. This is the…
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No Lay’s, No Game”: Lay’s rallies the world for FIFA World Cup 2026 with a superstar lineup
With the FIFA World Cup 2026™ fast approaching, Lay’s — the world’s #1 potato chip brand — is launching a bold new platform designed to celebrate fandom, community, and the…
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adidas drops its biggest World Cup kit collection ever — and it’s a global style statement
It’s official — adidas has dropped its largest-ever collection of home football kits just in time for FIFA World Cup 2026, and every jersey tells a story. The brand revealed…
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