Canada is rallying behind soccer star Jonathan David ahead of a crucial FIFA World Cup 26™ matchup against Switzerland, with excitement reaching new heights following his record-breaking performance against Qatar. David delivered one of the most memorable moments in Canadian soccer history during Canada’s dominant 6-0 victory over Qatar, scoring a stunning hat trick that helped secure the nation’s first win of the tournament in emphatic fashion. The performance not only propelled Canada forward on the global stage but also further cemented David’s place among the country’s all-time greats.
His three-goal performance has put him in elite company, making him one of the tournament’s only hat-trick scorers alongside Lionel Messi. The achievement also saw David add several historic milestones to his growing list of accomplishments with the Canadian men’s national team.
See also: Apple revealed Vini Jr.‘s secret soundtrack. But what’s Canada dancing to?
ADVERTISEMENT |
A landmark moment for Canadian soccer
David’s remarkable outing against Qatar resulted in multiple records, including becoming the Canadian men’s national team’s all-time leading scorer. He also became the first Canadian man to score a hat trick at the FIFA World Cup™, the top Canadian scorer in a single FIFA World Cup™, and the leading scorer in Canada’s first-ever World Cup victory.
As anticipation builds for Canada’s showdown with Switzerland, fans across the country are celebrating the striker’s achievements and showing their support as the team looks to continue its impressive tournament run.
Michelob ULTRA Zero updates Toronto billboard
To commemorate David’s historic performance and help fuel national excitement ahead of Wednesday’s match, Michelob ULTRA Zero has updated its prominent Jonathan David billboard overlooking Toronto’s Gardiner Expressway.
ADVERTISEMENT |

The original creative featured David holding up one finger while pointing toward a Michelob ULTRA can. Following his hat-trick heroics, the billboard received a real-time refresh, now showing the Canadian star proudly holding up three fingers as a tribute to his three goals and record-setting accomplishments.
Positioned directly in front of Toronto Stadium, the billboard serves as a highly visible celebration of one of the tournament’s biggest stories. The update also brings Michelob ULTRA’s “Superior Access” platform to life, giving fans a timely and memorable reminder of David’s impact as Canada prepares for one of its most important matches of the competition. With momentum building and a nation united behind its star striker, all eyes will be on Jonathan David and Team Canada when they take on Switzerland in what promises to be another defining World Cup moment.
