When we lace up a pair of sneakers, we often think about comfort, style—or maybe a killer run playlist. But what if your shoes could tell a deeper story—one of courage, resilience, and an enduring legacy that continues to unite a nation? This summer, Canadians are invited to walk in the literal and symbolic footsteps of a true hero: Terry Fox.
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A sneaker that carries a story
Mark your calendars for Thursday, July 3, 2025, at 10:00 am EST, because adidas Canada is dropping an ultra‑limited re‑launch of the Orion sneaker, the same style Terry Fox wore during his legendary Marathon of Hope in 1980. With a navy‑blue canvas, crisp white stripes, and elegant gold stitching spelling out “Terry Fox,” these commemorative runners aren’t just footwear—they’re a wearable tribute to one of Canada’s most beloved icons.
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The release echoes the same cultural impact sparked in 2020, when adidas first revisited the Orion shoe to celebrate the 40th anniversary of the Marathon of Hope. In what became one of the brand’s most successful product launches in Canadian history, the sneakers flew off virtual shelves in mere minutes—affirming that Terry’s story still resonates deeply with Canadians of all ages.
More than just sneakers
At $145 a pair, the navy‑blue and white Orions come with commemorative shoelaces and carry more than just aesthetic appeal—they fund real-world impact. Every dollar from the sale supports life-changing cancer research in Canada. That sleek pair of sneakers becomes a tangible act of solidarity, investment, and hope.
Terry’s brother, Fred Fox, beautifully captures their significance: “It’s heart-warming to see Canadians across the country continue to resonate with Terry’s legacy more than 45 years later,” he reflects. “We hope that these shoes will serve as an inspirational reminder that it’s up to all of us to finish the marathon against cancer that Terry started.”
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Lace up for a cause
The sneaker drop is just the beginning. Those inspired to take up the challenge can register for the 45th annual Terry Fox Run—happening on Sunday, September 14, 2025. As an added motivation, anyone who registers and secures 45 sponsors by September 15, 2025, will have their name entered into a draw to win a pair of these limited‑edition Orions. To join the movement—whether you’re aiming to pick up a pair of Orions, donate, or take part in the Terry Fox Run—check out terryfox.org/orion for all the details you’ll need.
Why this relaunch matters
Over four decades since Terry first stepped off his starting line in St. John’s, Newfoundland, the Marathon of Hope remains etched into Canada’s collective memory. He ran through severe leg pain, stopping only when cancer forced him to relent just outside Thunder Bay. Though he completed only 42 percent of his intended marathon, Terry captured the heart of a nation and laid the foundation for over $850 million raised worldwide in his name.
Every time these new Orions hit the streets—on the jogger, the runway, or the school hallway—they’ll carry more than just the comfort of adidas design. They’ll carry a reminder that every one of us has the power to run our own marathon, whether physical, mental—or philanthropic.
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What to do next
- Watch your alarm—doors open at 10 am ET, July 3, 2025 on the adidas Canada website.
- When checking out, know that your purchase goes right back into funding Canadian cancer research.
- Want more than just the shoes? Register for the Terry Fox Run on September 14, rally 45 supporters by September 15, and you could walk away with a pair of these coveted kicks.
This isn’t just a shoe launch—it’s a movement. Whether you’re buying them for the feel-good story behind the design or truly inspired by Terry’s message and mission, these Orions are a reminder: the marathon against cancer continues—and every step counts.
