Let’s be honest—Christmas shopping is chaos disguised in twinkly lights. Trying to find the perfect gift without blowing your budget (did you even think about a budget?) all while resisting the urge to buy people more wine. So this year, to help you out, Roots found the perfect person to calm your gift-giving anxiety: Seth Rogen, Canada’s patron saint of humour, flannel, and accidental wisdom.
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Anything Roots
In its Holiday 2025 campaign, titled “Anything Roots,” the brand taps Rogen as the Roots Holiday Concierge—a headset-wearing, problem-solving, slightly frazzled hero tasked with fielding calls from desperate shoppers. From the cousin who “already has everything” to the partner who “definitely dropped hints you didn’t catch,” Seth is there with quick wit, heartfelt advice, and the kind of cozy reassurance that only a man in fleece can provide.
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Imagine Rogen soothingly saying, “Just get them anything Roots—they’ll be psyched.” And honestly? He’s right. Because if you’ve ever slipped into a Roots hoodie or pulled on their sweats after a brutal day, you already know—these are the hug-in-fabric gifts that always hit.
Nostalgic without trying
The campaign, crafted by Roots’ in-house team, looks like something pulled straight from your family’s 1980s photo album—retro browns, maple leaves, and a comforting dose of chaos. It’s nostalgic without trying too hard, charmingly Canadian, and dripping with personality.
And because Roots loves a little extra fun, there’s even a Holiday Hotline (1-855-ANY-THNG) where fans can call in for tongue-in-cheek gift advice. Select stores across Canada are also joining in, turning shopping into an interactive experience that feels more like a warm hug than a retail sprint.
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At its heart, Anything Roots isn’t just a campaign—it’s a wink at the way we all survive the holidays. It’s about humour, heritage, and holding onto the small, soft things that make December bearable. Whether you’re buying for your gym bro, your dad, or yourself (because, let’s face it, you earned it), the answer’s simple: get anything Roots.
As Rogen puts it best: “They’ll be psyched.”
And if they’re not? Well, that’s what exchanges are for, eh?
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