Nobis x SickKids: A Partnership That Gives Back

Canadian luxury outerwear brand Nobis has announced their 2022 commitment to support SickKids Hospital. Through their recent partnership, Nobis and SickKids are creating a new and exciting donor rewards program; a gift that gives back.

Nobis has created two limited-edition bears, named the “Be Happy Bear” and the “Stay Strong Bear.” These bears are proudly wearing Nobis bomber jackets to spark joy for people going through trying times.

Owen’s ‘Be Happy Bear’

One word to describe Owen would be – happy. Owen battles intestines that don’t work, he requires a nutrition pump 15 hours a day to survive. Add tests, checkups, and appointments, not to mention regular kid life, and it’s hard to believe that he can be so happy. But that’s Owen – a spunky little kid. With the support of SickKids nurses and staff, along with being happy, Owen makes it through the tough days. The Be Happy Bear is a true reflection of Owen.

Rhiannon’s ‘Stay Strong Bear’

Rhiannon had barely turned one when she got very sick. It turned out she had cancer: Acute Lymphoblastic Leukemia. Being so small and young, Rhiannon needed strength to make it through treatment and beyond. Today, following two years of treatment at SickKids, she’s well, and as strong as ever. It was Rhiannon’s strength that helped her battle her Cancer. In fact, when asked about her time at SickKids, she says, “It’s like I punched cancer in the face”. Now that’s being strong. The Stay Strong Bear is a symbol of the strength of Rhiannon and every kid like her.

These adorable and thoughtful gifts are being sold for $50 CAD with 100% of the pre-tax purchase price being donated to the SickKids Foundation. The Nobis x SickKids bears can be exclusively purchased on nobis.com and are available all year round. Alternatively, community members can join Team SickKids, a donor rewards program supporting SickKids for $60, and they will receive one of the Nobis x SickKids bears, as well as perks, discounts and more!