El Clásico, one of the most iconic events in all of major global sports, saw Spotify, FC Barcelona and Drake partner to unveil an exclusive new jersey.
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“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “This initiative is another example of this desire and the innovative spirit of our collaboration.
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“We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams,” Marc Hazan, Spotify VP of Partnerships, told For the Record. “We’ve always said that we want this partnership to be a celebration of fans, players, and artists on a global stage—and there’s no bigger stage than El Clásico.”
Drizzy Drake does it again…
The global icon is the first to amass 50 billion steams on Spotify hence the 50 on the jerseys. “For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake,” says Guiu.
Spotify has been active in recent months. It all started with a new partnership with FC Barcelona in July 2022. The streaming platform will also become Title Partner of the Stadium. The stadium will be rebranded from the historic Camp Nou stadium rebranded Spotify Camp Nou.
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