At the start of the previous year, Loewe and On revealed they are collaborating on a sneaker. Yet another partnership! But who would have guessed that? Not I. However, what has taken everyone truly by surprise was the immense popularity gained by this collection. Now, following two joint projects, the duo is joining forces once again for the Loewe x On Cloudtilt, which luckily for us is now available, in Canada too!
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Introducing their inaugural entirely unique design, the Cloudtilt seamlessly merges Loewe’s polished visual style with On’s inventive elements. Pioneering the use of On’s CloudTec Phase midsole, this footwear stands out as one of the initial shoes to showcase a cushioning technology crafted entirely through computer and AI generation. Renowned for its exceptional comfort, it’s purposefully engineered to alleviate pressure on the legs and body—a thoughtful touch for sure.
More noteworthy features include a mesh upper meticulously fashioned from 99 percent recycled polyester, coupled with packaging crafted entirely from recycled materials. The Cloudtilt doesn’t stop there; it offers an extensive array of color options, ranging from timeless ‘All Black’ and ‘All White’ choices to vibrant selections like ‘Forever Blue,’ ‘Khaki Green,’ ‘Purple Rose,’ and the EmRata-approved ‘Lime Green.’
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Despite being a relatively young player in the sneaker scene since its establishment in 2010, On has swiftly risen to become one of the most buzzed-about brands. Astonishingly, sales data from the online marketplace StockX reveals a staggering 15,000% surge in the past year alone—that’s impressive! Their growth can be attributed to notable collaborations with brands such as Post Archive Fashion, South2 West8, and, of course, Loewe, injecting a significant boost of vitality into this Zurich-based label.
Available for purchase in Canada from Loewe or On directly, or from other online retailers that deliver to Canada like Net-A-Porter and Mr Porter. Want to see what it “looks” like on? Check out their AR tool here to virtually try it on.
